World's Leading Diamond Retailer Experiences a Boost in Revenue by 64% with Brainvire's Microsite Solution
About
Headquartered in Hong Kong, the client is a leading retailer of fine-cut diamond jewelry and has an undisputable business presence in Asia, America, Europe, Africa, and Australia. They are preferred buyers of brands like De Beers, Alrosa, Rio Tinto and Dominion Diamond. Their impeccable judgment in evaluating and grading genuine diamonds has made them the most sought after name in the industry.
Project Highlights
The client approached Brainvire with the concept of the microsite to scale its revenue in a cost-effective and streamlined manner. Basically, a microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website. The microsite's main landing page can have its own domain name or subdomain. The product idea was to let the client’s resellers own an independent domain and sell the inventory in their name. Brainvire’s solution helps the registered resellers to add their own clients in the microsite and set a different rate for each client. With an in-built Content Management System (CMS) module, they can also do their own self-branding by customizing the look and feel of the domain. A robust dashboard, coupled with powerful analytics, helps the resellers to analyze detailed business reports and design better growth strategies.
The Challenges
- B2B2C SolutionThe client wanted a platform that could reach out to more end customers through resellers.
- Self-Branding ExperienceEnable Microsite admins to self-brand their domain and improve its look and feel.
- Inventory Management with Product Customization FunctionalityThe client wanted an exclusive inventory management functionality for the microsite admins.
- Business Intelligence (BI)Similar to full-fledged websites, the client wanted to equip the microsites with powerful BI capabilities.
Tech Stack
MongoDB
Angular
NodeJS
MySQL
Result
Self-Branding Capabilities
The resellers can decide the domain name and use the Page Editor to build a brand from scratch.Cost-Efficient Solution
The resellers can acquire the domain and inventory from the client at a nominal price, customize the products and sell them with a profitable margin.Data Privacy
The identity of the client will never be revealed on any of the microsites and the resellers can establish their own brand in the market.Faster Development
Microsites have fewer pages and content and are easier to develop as compared to a full-fledged website.
