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World's Leading Diamond Retailer Experiences a Boost in Revenue by 64% with Brainvire's Microsite Solution

World's Leading Diamond Retailer Experiences a Boost in Revenue by 64% with Brainvire's Microsite Solution

Tech Stack

  • Angular
    Angular
  • MongoDB
    MongoDB
  • MySQL
    MySQL
  • NodeJS
    NodeJS

About Client

Headquartered in Hong Kong, the client is a leading retailer of fine-cut diamond jewelry and has an undisputable business presence in Asia, America, Europe, Africa, and Australia. They are preferred buyers of brands like De Beers, Alrosa, Rio Tinto and Dominion Diamond. Their impeccable judgment in evaluating and grading genuine diamonds has made them the most sought after name in the industry.

About Product

The client approached Brainvire with the concept of the microsite to scale its revenue in a cost-effective and streamlined manner. Basically, a microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website. The microsite's main landing page can have its own domain name or subdomain. The product idea was to let the client’s resellers own an independent domain and sell the inventory in their name. Brainvire’s solution helps the registered resellers to add their own clients in the microsite and set a different rate for each client. With an in-built Content Management System (CMS) module, they can also do their own self-branding by customizing the look and feel of the domain. A robust dashboard, coupled with powerful analytics, helps the resellers to analyze detailed business reports and design better growth strategies.
before

The Challenges

before-ring
B2B2C Solution

The client wanted a platform that could reach out to more end customers through resellers.

B2B2C Solution
Brainvire suggested the concept of Microsite that will allow the client’s resellers to have their own domain and sell the diamonds independently.

Solution

The Challenges

B2B2C Solution
The client wanted a platform that could reach out to more end customers through resellers.

Brainvire suggested the concept of Microsite that will allow the client’s resellers to have their own domain and sell the diamonds independently.

B2B2C Solution

Result

  • Self-Branding Capabilities
    The resellers can decide the domain name and use the Page Editor to build a brand from scratch.
  • Cost-Efficient Solution
    The resellers can acquire the domain and inventory from the client at a nominal price, customize the products and sell them with a profitable margin.
  • Data Privacy
    The identity of the client will never be revealed on any of the microsites and the resellers can establish their own brand in the market.
  • Faster Development
    Microsites have fewer pages and content and are easier to develop as compared to a full-fledged website.

Client Testimonials

Pankaj Soni
Brainvire accomplished their task in the time allotted. They have clear and transparent communication, using project management tools to track progress and updates. They're skilled in tech areas that are hard to find.
Pankaj Soni
Manager - KGK
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“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen
Founder, Creative LLC
5
6 months ago
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