FMCG Leader Adapts a High-Quality Mobile App With Novel Features To Expand User Base

FMCG Leader Adapts a High-Quality Mobile App With Novel Features To Expand User Base

Tech Stack

  • Firebase
  • Kotlin
  • Magento 2 Community
  • Native Android and iOS App
  • Oracle
  • Swift

About Client

The client is a regional powerhouse with a footprint that spans the whole Middle East and a workforce of over 5,000 experts. Upon entering this area, a customer's mental image of the brand is immediately triggered. The client deals in fast-moving consumer goods (FMCG), including oil, drinks, paper products, face masks, detergents, and cookies, all of the highest quality. In addition, they sell rare and unusual tea varieties that aren't widely available elsewhere.

About Product

Our team built an Android and iOS app that lets users quickly browse categories, make product selections, and place orders. Additionally, we developed a simple checkout procedure to facilitate the shopping experience for the user, with a payment processor that works well for the area in question. The advertising techniques also drew in more consumers, which led to increased sales orders and their values. As a result of the site's increased efficiency, loading times have decreased. Additionally, it has piqued the interest of more visitors, and encouraged them to stick around rather than leave.
Product Banner
before

The Challenges

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Payment Gateway Integration:

The need for a reliable payment gateway became more critical as the site began servicing users in other countries.

Payment Gateway Integration:
The difficulty came from coordinating payment channels and currencies from several areas. Made use of Adobe Commerce's "multi-store" architecture to facilitate sales from several vendors using a variety of catalogs and transaction processing systems.

Solution

The Challenges

Payment Gateway Integration:
The need for a reliable payment gateway became more critical as the site began servicing users in other countries.

The difficulty came from coordinating payment channels and currencies from several areas. Made use of Adobe Commerce's "multi-store" architecture to facilitate sales from several vendors using a variety of catalogs and transaction processing systems.

Payment Gateway Integration:

Result

  • $15M+ in Revenue in 2022
    The client's total income rose due to the larger sales order. As a result, over $15 million was earned in the 2022 fiscal year.
  • Higher Quantity
    Optimizing for speed attracted additional consumers, who ultimately drove the average order value up to $600.
  • Over 35% Abandoned Carts Were Emptied
    The abandoned shopping basket was quickly cleared out thanks to the marketing and retention automation technology, Web Engage, which was integrated into the process.
  • 50K Active Mobile App Users
    There are currently more than 50,000 regular users thanks to the site's and app's optimizations.

Product Screens

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Client Testimonials

Patricia Walters
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They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLC
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202 Reviews

They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.

Mike Luhtanen
Founder, Creative LLC
5
3 years ago