FMCG Leader Adapts a High-Quality Mobile App With Novel Features To Expand User Base
Tech Stack
- Firebase
- Kotlin
- Magento 2 Community
- Native Android and iOS App
- Oracle
- Swift
About Client
The client is a regional powerhouse with a footprint that spans the whole Middle East and a workforce of over 5,000 experts. Upon entering this area, a customer's mental image of the brand is immediately triggered. The client deals in fast-moving consumer goods (FMCG), including oil, drinks, paper products, face masks, detergents, and cookies, all of the highest quality. In addition, they sell rare and unusual tea varieties that aren't widely available elsewhere.
About Product
Our team built an Android and iOS app that lets users quickly browse categories, make product selections, and place orders. Additionally, we developed a simple checkout procedure to facilitate the shopping experience for the user, with a payment processor that works well for the area in question. The advertising techniques also drew in more consumers, which led to increased sales orders and their values. As a result of the site's increased efficiency, loading times have decreased. Additionally, it has piqued the interest of more visitors, and encouraged them to stick around rather than leave.
Payment Gateway Integration:
The need for a reliable payment gateway became more critical as the site began servicing users in other countries.
The difficulty came from coordinating payment channels and currencies from several areas. Made use of Adobe Commerce's "multi-store" architecture to facilitate sales from several vendors using a variety of catalogs and transaction processing systems.
Solution
The Challenges
Result
- $15M+ in Revenue in 2022The client's total income rose due to the larger sales order. As a result, over $15 million was earned in the 2022 fiscal year.
- Higher QuantityOptimizing for speed attracted additional consumers, who ultimately drove the average order value up to $600.
- Over 35% Abandoned Carts Were EmptiedThe abandoned shopping basket was quickly cleared out thanks to the marketing and retention automation technology, Web Engage, which was integrated into the process.
- 50K Active Mobile App UsersThere are currently more than 50,000 regular users thanks to the site's and app's optimizations.
Product Screens
Client Testimonials
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