About
The client is an FMCG brand, a regional powerhouse spanning the Middle East with a 5K+ expert workforce. Stepping into this region instantly sparks a customer’s mental image of the brand. Specializing in top-tier consumer goods, they offer unique and rare tea varieties.
The key innovation is the mobile app designed to comprehend customer demands, guide users, and improve offers for enhanced customer retention across the diverse product range.
FMCG Shop
eCommerce BusinessMiddle East
LocationBusiness Goal
We aimed to create a user-friendly Android and iOS app, streamlining the browsing, selection, and ordering process. Implemented a simple checkout system, easy payment processing, and effective ad strategies. This attracted more users and boosted sales. The improved site reduced load time, retained visitors, and prolonged engagement.
Project Highlights
- UI/UX Design
- Android & iOS Mobile App Development
- eCommerce Web Store Development
- Payment Gateway Integration
- Magento 2 eCommerce
- Third-Party Tools
UI/UX Boosts User Engagement
Key Challenges
Online Retail Promotion
The customer requires advertising to enhance sales and drive growth.
Tedious Page Loading
Users abandoned their shopping carts due to the app and website’s slow loading times.
Payment Gateway Integration
As the site expanded user base to international, the demand for a dependable payment gateway became crucial.
Multi-Country Inventory
As a global FMCG company, recognizing the necessity, they identified the need for enhanced stock management.
Our Solution
Innovative Bundles to Boost Sales
Our developers added the Quran as a complimentary gift for orders surpassing a specific amount, where diapers were just one of the included items. They created a new custom field for order totals and customizable features of the gift, boosting sales orders and increasing overall order values.
AWS Low-Latency and Offline Capabilities
We established low-latency AWS instances across numerous regions, optimizing user experience. Various mobile apps underwent design modifications to support offline usage, while the website incorporated multiple cache levels, ensuring enhanced performance and responsiveness.
Oracle ERP Integration for Seamless Commerce
To serve a global user base, we managed inventory using Oracle ERP (Order Processing & Inventory Management), aligning seamlessly with the online shop model. Integrating Adobe Commerce with middleware technologies like Oracle Database ensured swift order fulfillment and real-time data synchronization, enhancing efficiency.
Harmonizing FMCG Payments Globally
We addressed the challenge of managing the FMCG brand’s diverse payment channels and currencies across regions. Leveraged Adobe Commerce’s “multi-store” architecture to streamline sales, accommodating multiple vendors with distinct catalogs and transaction processing systems for seamless operations.
Our Approach
We followed these steps to enhance user experience and streamline processes to drive efficiency, which is crucial for an FMCG brand to boost user satisfaction and sales.
Intuitive UI
Optimize Buy
Smooth Pay
Effective Ads
Technology Stack
eCommerce
Magento 2 Community
App Development Platform
Magento 2 Community
Device Platform
Magento 2 Community
Programming Language
Magento 2 Community
Database System
Magento 2 Community
Key Achievements
$15M+ in Revenue
The total income rose due to the larger sales order. Thus, over $15 million was earned in the fiscal year.
Higher Quantity
Speed optimization attracted additional consumers, who ultimately drove the average order value up to $600.
Recovered 35% Carts
The abandoned cart was quickly cleared out thanks to the marketing and retention automation technology.
50K Active Mobile App Users
There are currently more than 50,000 regular users thanks to the site's and app's optimizations.
What Our Client Says
App Up! Develop Your Mobile App Now!
Reach out to us for professional eCommerce and mobile app development services. Enhance your digital presence with tailored solutions for native apps.