• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Testimonial
  • Key Results

About

The client is an FMCG brand, a regional powerhouse spanning the Middle East with a 5K+ expert workforce. Stepping into this region instantly sparks a customer’s mental image of the brand. Specializing in top-tier consumer goods, they offer unique and rare tea varieties. 

The key innovation is the mobile app designed to comprehend customer demands, guide users, and improve offers for enhanced customer retention across the diverse product range.

FMCG Shop

eCommerce Business

Middle East

Location

Business Goal 

We aimed to create a user-friendly Android and iOS app, streamlining the browsing, selection, and ordering process. Implemented a simple checkout system, easy payment processing, and effective ad strategies. This attracted more users and boosted sales. The improved site reduced load time, retained visitors, and prolonged engagement.

Project Highlights

  • UI/UX Design 
  • Android & iOS Mobile App Development 
  • eCommerce Web Store Development  
  • Payment Gateway Integration 
  • Magento 2 eCommerce 
  • Third-Party Tools
Portfolio

UI/UX Boosts User Engagement

We overhauled the UI/UX design, prioritizing a customer-centric approach to enhance user engagement. This strategic revamp attracts more users and delivers an exceptional and satisfying experience.
enhanced ui/ux experience for for an fmcg growth

Key Challenges

Online Retail Promotion

The customer requires advertising to enhance sales and drive growth.

Tedious Page Loading

Users abandoned their shopping carts due to the app and website’s slow loading times.

Payment Gateway Integration

As the site expanded user base to international, the demand for a dependable payment gateway became crucial.

Multi-Country Inventory

As a global FMCG company, recognizing the necessity, they identified the need for enhanced stock management.

Our Solution

To address the core issues, our experienced developers delivered high-quality solutions tailored to their specific requirements.

Innovative Bundles to Boost Sales

Our developers added the Quran as a complimentary gift for orders surpassing a specific amount, where diapers were just one of the included items. They created a new custom field for order totals and customizable features of the gift, boosting sales orders and increasing overall order values.

ecommerce web store and native mobile app development

AWS Low-Latency and Offline Capabilities

We established low-latency AWS instances across numerous regions, optimizing user experience. Various mobile apps underwent design modifications to support offline usage, while the website incorporated multiple cache levels, ensuring enhanced performance and responsiveness.

ecommerce web store and native mobile app development

Oracle ERP Integration for Seamless Commerce

To serve a global user base, we managed inventory using Oracle ERP (Order Processing & Inventory Management), aligning seamlessly with the online shop model. Integrating Adobe Commerce with middleware technologies like Oracle Database ensured swift order fulfillment and real-time data synchronization, enhancing efficiency.

ecommerce web store and native mobile app development

Harmonizing FMCG Payments Globally

We addressed the challenge of managing the FMCG brand’s diverse payment channels and currencies across regions. Leveraged Adobe Commerce’s “multi-store” architecture to streamline sales, accommodating multiple vendors with distinct catalogs and transaction processing systems for seamless operations.

Our Approach

We followed these steps to enhance user experience and streamline processes to drive efficiency, which is crucial for an FMCG brand to boost user satisfaction and sales.

Integration

Intuitive UI

Focus on creating an intuitive Android and iOS app, simplifying browsing, selection, and ordering for a seamless user experience.
Omnichannel

Optimize Buy

Implement a straightforward checkout system to enhance efficiency and reduce friction in the purchase process.
User-focus Design

Smooth Pay

Ensure compatibility with various payment methods for smooth and secure transactions.
Scalability

Effective Ads

Employ targeted advertising strategies to promote the app, driving user engagement and increasing visibility.

Technology Stack

eCommerce

Magento 2 Community
Magento 2 Community

App Development Platform

Magento 2 Community
Magento 2 Community

Device Platform

Magento 2 Community
Magento 2 Community

Programming Language

Magento 2 Community
Magento 2 Community

Database System

Magento 2 Community
Magento 2 Community

Key Achievements

$15M+ in Revenue

The total income rose due to the larger sales order. Thus, over $15 million was earned in the fiscal year.

Higher Quantity

Speed optimization attracted additional consumers, who ultimately drove the average order value up to $600.

Recovered 35% Carts

The abandoned cart was quickly cleared out thanks to the marketing and retention automation technology.

50K Active Mobile App Users

There are currently more than 50,000 regular users thanks to the site's and app's optimizations.

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What Our Client Says

Here is a testimonial from our client highlighting their experience with our services.

Alokozay Group of Companies

IT Manager

This was our first effort to rethink and outsource an Android mobile application and Brainvire proved our decision right. From idea to creation and the entire evolvement process in between and Good turn-around time, on-time delivery and excellent quality. I am overwhelmed with the great response and support I got from their end. Thank you Brainvire!
App Up! Develop Your Mobile App Now!

App Up! Develop Your Mobile App Now!

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