B2B eCommerce Platform
Leading Middle Eastern Paint Manufacturer Revolutionizing the Industry with Innovative Solutions and Quality
About Project
Founded in Riyadh in 1979, this pioneering paint company quickly rose to prominence across the GCC and the Middle East. Known for its innovative, eco-friendly, high-quality paints, it serves clients in the industrial, commercial, and individual sectors. With 500+ offline stores in Saudi Arabia and a growing online presence in Saudi Arabia, UAE, and Egypt, the brand continues to expand its reach across new regional markets.
A Prominent Paint Manufacturer
BusinessMiddle East
Location
Business Goal
Our business goal was to develop a scalable, mobile-responsive B2B eCommerce platform for a leading Middle Eastern paint manufacturer, streamlining operations and driving global growth. The platform simplifies bulk ordering, pricing negotiations, and corporate account management while integrating with SAP ERP, payment gateways, and communication tools. With multilingual support and intuitive design, the solution enhances operational efficiency, reduces manual efforts, and strengthens the brand’s digital infrastructure for future regional and international expansion.
Project Highlights
- B2B eCommerce Development
- Enterprise System Integration
- Custom Web Application Development
- Digital Transformation Solutions
- Multilingual Platform Development
Enhanced Features
Key Challenges
Real-Time Syncing Challenge
We faced syncing real-time SAP data for pricing, stock, and invoices while ensuring ZATCA compliance.
Customer Pricing Complexity
We encountered delivering dynamic pricing, credit limits, and order simulation for customer groups.
Inventory Visibility Challenge
We struggled managing real-time inventory visibility for configurable items while enhancing UX.
Discount Management Hurdles
We dealt with implementing live discounts, voucher redemptions, and advanced product comparisons.
Our Solutions
Middleware Integration and Real-Time SAP Synchronization Solution
We developed a robust middleware integration layer using APIs and SAP PI/PO services to facilitate seamless communication between the marketplace and SAP. This integration ensured real-time synchronization of price lists, tax structures, and inventory data. We also implemented ZATCA-compliant e-invoicing APIs, enabling automatic and real-time invoice generation and reporting, and ensuring full regulatory compliance. This solution eliminated manual processes, streamlined data exchange, and provided an efficient, reliable B2B experience across all platforms.
Dynamic Pricing Logic and Order Simulation Implementation
We implemented dynamic pricing logic on the platform, enabling the real-time retrieval of price data from SAP and customization based on customer profiles. By integrating SAP credit management, we ensured that available credit was checked at checkout, allowing for secure transactions. We also developed an order simulation feature, enabling customers to view taxes, delivery timelines, and potential discounts before finalizing their orders. This empowered customers with more control over their purchasing decisions, increasing their confidence and enhancing the overall user experience.
Real-Time Inventory Management and Personalization Solution
We connected SAP’s MM/SD modules to provide real-time stock visibility and accurate delivery lead times, ensuring customers could make informed purchasing decisions. We also introduced advanced forecasting algorithms that flagged low-stock scenarios, helping to prevent stockouts and improve fulfillment efficiency. Our team leveraged customer order and search history to create a personalized recommendation engine, boosting cross-sell and up-sell opportunities. Additionally, we implemented configurators for complex products, such as coatings and composites, enabling customers to customize their orders easily.
Real-Time Discounts and Voucher Validation Engine
We integrated a promotion engine to retrieve eligible discounts in real-time, ensuring customers could access the best offers during their transactions. To further enhance the B2B experience, we built a voucher engine that validated and applied exclusive B2B vouchers at checkout. This system ensured that customers received the correct discounts while also promoting loyalty and repeat business. The combination of real-time discounting and voucher validation streamlined the purchasing process, improving operational efficiency and customer satisfaction.
Our Approach
We adopted agile development, user-centered design, scalable architecture, and seamless integrations to deliver a high-performance, secure, and customizable B2B platform.
Agility
Usability
Scalability
Integration
Technology Stack
Front-end Technologies
Angular
Back-end Technologies
Angular
Server
Angular
Database
Angular
Third-party Tools
Angular
Key Results
Real-Time Data Sync
Achieved 100% real-time sync for inventory, pricing, customer data, and ZATCA-compliant invoicing.Enhanced Order Conversion
Increased order conversion by 25%, reduced pricing queries by 40%, and boosted buyer confidence.Improved Stock Management
Reduced stock-outs by 30%, improved repeat orders by 20%, and boosted configurable product sales.Boosted Order Value
Uplifted average order value by 18%, doubled product comparisons, and cut abandoned carts by 10%.
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