Categories : All, Case Study, Healthcare, Retail / E-commerce
About Client
“A sound mind lives in the sound body,” this is the idea our client has in its mind, who represents one of the renowned brands for health food products to make the world healthier and greener.
The client has several stores located across Canada that stocks a wide range of high-quality bodybuilding supplements, herbal products, diet products, and natural cosmetics covering over 20,000 products of 800 brands, which are provided to the customers at most cost-effective rates. The products formulated for distinct needs can be found in one place.
Business Challenges
With in-store selling, enhancing the products’ awareness and extending the business worldwide was not possible. Additionally, people have to run all over the town to get different products, while in this digital age, people prefer to get the things in a few clicks.
To better market the health products and enable the people to get all the supplements without waiting for long, the client wanted to sell the products online wherein Brainvire team lends a hand for a holistic Magento eCommerce development.Solution
The Magento enterprise edition eCommerce solution that’s integrated with SAP was developed with which an array of herbs, vitamins, supplements and more items are sold to ensure that the healthy and active lifestyle needs of the customers are covered. The inventory and orders are synced with the ERP system and site performance optimization is done. Besides, there is a ton more that store offers.
Features
- Customers can buy the product in a few clicks
- Braintree Payment Extension integration enables online payment
- Layered navigation and product filtering ease the product search
- Customized theme is developed and designed to build clear and mess-free menus
- Promotional offers, clearance sale, or on sale offers can be easily set up with extension integration and customization
- Offers can be pre-scheduled for a specific day and time
- Products’ categorization for ‘Best Selling’ and ‘On Sale’ products
- SEO Friendly URL implementation to make the website easily visible to search engines
- Inform the customers about their upcoming event
- Provide rewards to the customers for every referral
- Zendesk integration for better customer support
- Brick-and- mortar stores’ location details can be viewed in map view and list view
Achievements
The first challenge emerged when the client wanted us to incorporate the buy one and get one free offer feature with extension. The website was facing performance issues with the implementation of this feature.
The second challenge comes up when Magento extension was used to modify the products’ categories, which was not compatible with the website theme that made the extension implementation difficult.
Both the challenges were resolved by creating some logics and algorithms to improve the website performance with offer feature integration and make the changes in the extension so that category products gets displayed on AJAX load.
Result
- Website’s Search engine rank performance get improved
- Intuitive UI eases the product purchase, thus improved sales
- Great browsing experience enhanced customer experience
- Easy payments reduced abandoned cart rate
- Theme customization made the Ecommerce appealing that allured more visitors