Nike Improves its E-commerce Platform a for Seamless User Experience
Tech Stack
- Android
- Bitbucket
- Firebase
- Google Maps API
- Kotlin
- MySQL
- Payfort Payment Gateway
- Salesforce
- Swift
- Tabby Payment Gateway
- Xcode
About Client
Founded in January 1964, Nike is a globally acclaimed workout and fitness apparel brand. From clothing and athletic shoes to workout accessories and equipment, they cater to the needs of men, women, and kids alike with their wide range of products via retail chains and e-commerce platforms.
About Product
Nike’s team connected with Brainvire for a mobile application development that can help them overcome their challenges and allow users to enjoy seamless and personalized experience with a secure and hassle-free checkout. The motive is to enhance users’ experience and deliver the best possible services and experience.
Secure and Hassle-Free Checkouts:
Optimized Checkout screens and integration with Apple Pay and PayFort.
The Brainvire team improved the UI design by reducing the checkout flow from four screens to a single screen to streamline the checkout process and enhance the efficiency and convenience of the purchasing process for the users. Additionally, the team identified and resolved complications with Apple Pay and Payfort, the two payment gateways, to provide a more simplified, secure, and efficient transaction process increasing customer satisfaction and reducing potential barriers to purchase.
Solution
The Challenges
Result
- Enhanced Customer Loyalty and RetentionA smooth and hassle-free checkout experience improved customer retention. While optimizing payment gateways and checkout steps enabled the brand to build trust with its customers, fostering long-term relationships and encouraging repeat purchases.
- Scalable and Flexible E-CommerceSalesforce Commerce Cloud (SFCC) implementation provided the client with a highly scalable and flexible e-commerce platform enabling them to handle increased traffic and spikes in user activity effectively. Application scalability ensures that customers have a seamless shopping experience at all times. Additionally, SFCC integration positions the client to scale its e-commerce operations confidently, enhance its online presence, and capitalize on market opportunities without concerns about scalability limitations in the future.
- Rise in Conversion RatesReduced loading time and optimized application performance enhanced users’ experience. A smoother and more responsive experience enabled customers to browse, explore, and complete their purchases quickly without delay. It resulted in higher conversion rates and increased revenue for the brand.
- Improved App Stability and ResponsivenessFluctuating mobile networks can hamper the application’s performance. Brainvire’s team implemented advanced network optimization techniques to combat the challenge. The robust implementation enabled the applications to adapt to the varying network conditions seamlessly. It stabilized and improved the application’s responsiveness, enhancing user experience.
Product Screens
Client Testimonials
They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLCPowered by Clutch
224 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
