Home / Case Studies / Fashion Hub App
/ Case Study · Fashion & Lifestyle
A Mobile App that Boosts User Engagement for a Fashion Hub. Where Talent Meets Seekers.
/ The engagement
A Common Platform for Talent and Talent Seekers.
A mobile app that connects talent and talent seekers in the fashion industry, with one-to-one chat, a Com Card maker, 3D body measurements for talent, and subscriptions. The features help talent seekers build a portfolio and give fashion enthusiasts the latest industry updates.
/ About the client
The client is a first-generation entrepreneur with a niche portfolio of investments and proprietary businesses across fashion, lifestyle, and real estate. Well experienced in growth, mergers, and acquisitions, they approached Brainvire to set up a common platform for talent and talent-seeker roles in fashion.
Brainvire designed a mobile app that reaches talent and talent seekers alike. Standout features such as one-to-one chat, a Com Card maker, 3D measurements for talent, and subscriptions lift engagement, help seekers build a portfolio, and feed enthusiasts the latest industry updates.
/ The approach
Design, architecture, and features, shipped as one program.
A living timeline
A single resource could not keep the timeline current, so the team allocated multiple resources to give users 360-degree information about the fashion industry.
Phased and repeatable
Launch clarity was missing, so the team ran a phase-wise development, launch, and adoption process, then repeated it for steadily better results.
References, then refinement
One design could not satisfy the brief, so the team sent three to four references shaped by the client's specific requirements and refined from there.
Contracts covered
The client could not manage third-party contracts, so Brainvire reviewed the legal and accounts side on the client's behalf.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
A tight timeline
A single resource could not keep the timeline updated. We allocated multiple resources so users gain 360-degree information about the fashion industry.
The initial launch itinerary
A lack of launch clarity risked hurdles. We ran a phase-wise development, launch, and adoption process and repeated it for better results.
High design expectations
One design could not satisfy the client. We sent three to four references based on their specific requirements and refined the app from there.
Third-party vendor contracts
The client could not manage vendor contracts. We reviewed the legal and accounts side on their behalf so nothing slipped.
/ Product screens
The delivered experience.
The interface people actually use.
/01About Talent
/02Skills
/03Events
/04Event Detail
/05Jobs
/06Media & News
/07Portfolio
/08Services
/09Talent Options
/10Screen 10/ The results
What changed, in numbers.
/ Next step
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