The Premium Watch Brand
Enabled Parallel Progress with Sprint Planning and Modular Workstreams for Faster Delivery
About Project
A renowned luxury watch retailer partnered with the team to expand its digital presence beyond an established website. Recognizing the need for a more immersive customer journey, the brand aimed to launch a dedicated mobile app. This initiative focused on delivering a refined, on-the-go shopping experience, allowing users to explore and purchase premium timepieces easily and elegantly.
Luxury Watch Retailer
BusinessNorth America
Location
Business Goal
Our primary business goal was to launch the mobile app swiftly while delivering a high-impact experience through essential features and standout USPs. We aimed to ensure users would immediately recognize the platform’s value, driving engagement and retention from day one. With a strong foundation in place, we also planned for scalable growth by strategically preparing for future enhancements and additional modules outlined in the backlog. This phased approach allowed us to balance speed-to-market with long-term vision, positioning the platform to evolve continuously while maintaining quality and innovation as core pillars of its development strategy.
Project Highlights
- Mobile App Development
- User Experience Design
- MVP Launch Strategy
- Scalable Platform Solutions
- Feature-Rich Applications
Enhanced Features
Key Challenges
MVP Scope Balancing
We faced difficulty balancing MVP-1 features and Shopify scope within tight timelines.
Midstream Scope Changes
We had to manage scope changes by adding features and removing Shopify components mid-plan.
Phased Launch Prioritization
We struggled to prioritize impactful MVP-1 features for a soft launch with phased GTM planning.
Team Coordination Hurdles
Needed to balance design, developers, and QA teams across mobile and Shopify to prevent delays and miscommunication.
Our Solutions
Workshops to Prioritize Features and Enhance Focus
We conducted in-depth workshops with the client to identify and prioritize the most impactful features for MVP-1. By clearly separating “must-have” functionalities from “nice-to-have” elements, we created a focused development plan aligned with the business goals and tight timelines. These sessions enabled our team to gain clarity on expectations, avoid scope creep, and deliver a solution that provided maximum value at launch. This proactive approach helped establish trust, ensured transparency, and allowed us to stay aligned with the client’s evolving vision throughout the development cycle.
Collaborative Scope Review and Backlog Adjustment Sessions
We facilitated collaborative planning sessions to reassess the project scope as new feature requests emerged. Our team worked closely with stakeholders to reallocate resources, revise timelines, and update the product backlog accordingly. This adaptive planning allowed us to integrate new priorities without derailing progress or overextending our delivery capacity. We continuously refined estimates and aligned them with the updated feature set, maintaining project momentum and ensuring the MVP remained strategically focused. This flexible, communication-driven approach helped us deliver a solution that stayed true to both short-term goals and long-term vision.
Phased Rollout Plan to Maximize Early Value
We adopted a phased delivery approach, structuring the project into manageable stages to align with the go-to-market strategy. High-priority modules were fast-tracked for the initial release to maximize early user value, while lower-priority tasks were deferred for post-launch sprints. This ensured we met critical launch deadlines without compromising product quality or performance. Our team focused on delivering a polished MVP that could scale over time, giving the client a solid foundation and the ability to iterate quickly based on user feedback and market needs.
Sprint Planning with Aligned, Modular Team Workstreams
We implemented structured collaboration practices to enhance team alignment. This included weekly cross-functional sync meetings, shared task trackers, and clear ownership assignments. These initiatives ensured smooth communication between design, development, and QA teams, helping to maintain focus on project milestones, avoid delays, and ensure consistent progress across the mobile app and Shopify platform. This streamlined approach improved efficiency and minimized the risk of miscommunication and misaligned deliverables.
Our Approach
We took a strategic approach by prioritizing key modules, aligning development with the go-to-market strategy, fast-tracking the soft launch, and optimizing parallel enhancements across the mobile app and web store.
Roadmap
Alignment
Launch
Optimization
Technology Stack
Front-end Technologies
Flutter
Shopify
Project Management Tools
Flutter
Shopify
Payment Gateway
Flutter
Shopify
Analytics and Monitoring Tools
Flutter
Shopify
Key Results
Clear Roadmap Delivery
Delivered a clear roadmap and feature sheet for MVP-1 and Shopify, ensuring aligned expectations.Scope and Estimations
Provided updated MVP-1 scope and estimations, maintaining adaptability to evolving business needs.Timely Soft-Launch
Enabled a timely soft-launch with MVP-1 and Shopify updates, driving early customer engagement.Increased Development Velocity
Resulted in smoother collaboration, timely feature delivery, and consistent design across both platforms.
