A Uniform Platform To Update Customers About The Latest Articles
About
The client is a prominent publishing house and has multiple websites for their different magazines. They run a family-publishing business and aim to share interesting and entertaining stories. The client prefers to offer place-centric and niche quality content to their customers. They also aim to create a family-friendly workplace that allows personal as well as professional excellence.
Project Highlights
Brainvire’s team developed a Magento website with a multi-website architecture to suffice the client’s need of a uniform website. This new website helped the client to streamline their eCommerce and informative aspects. Customers can create a single login account, subscribe, and utilize the platform.
The Challenges
- Single LoginThe client had customers using multiple accounts for their different websites. This was turning out to be inconvenient for the client.
- Data MigrationThe client didn’t wish to lose its vast content on the website. They requested the team to retain the content of the old website.
- Notify Magazine ArticlesThe client wanted to give a glimpse of the latest articles through this portal.
- Enable Cross-SellingThe client struggled to make optimal use of multiple websites.
Tech Stack
Magento Enterprise
Amazon Web Server
PHP5+
MySQL
Result
Single credential
Customers can now use a single set of credentials and gain access to the client’s multiple websites.Admin access
The admin has complete access to create magazines, share articles, and also articles that are to be sold separately.Uniform platform
Earlier the client had multiple websites. This platform offered a single medium to the client to reach their customers conveniently.Complimentary gifts
The client can now offer complimentary gifts to their regular customers. They can share or gift one product along with the other one.
