Developing A Networking Platform for a Global Innovation Company
About
The client is a global innovation company working with entrepreneurs, investors, development agencies, and NGOs to support the best innovations and their start-up in the new markets by facilitating investments and advising. The client wanted to develop a networking platform where entrepreneurs can connect with relevant people, build networks, exchange resources, and showcase their offerings.
Project Highlights
Brainvire developed the site’s online network which is an internet-based crowd-sourcing platform for entrepreneurs, investors, and experts working on sustainable innovations for the world’s poorest and most disadvantaged population. The platform will act as a solution to solve the problem of sustainability at the BoP (Base of the Economic Pyramid).
The Challenges
- Web usability principlesThe client wanted to implement web usability principles.
- Rich UI applicationA rich UI was difficult to create
- Member interactionsThe requirement was to build workflows according to member interaction.
- Harmonizing features:It was important to harmonize features.
Tech Stack
CSS 3
JavaScript
Symfony
AJAX
HTML5
SVN
Zend Studio
PHP5+
Microsoft Visio
Result
User Interface Layer
This will include the page level layer which will be accessing the other layers beneath to present the data.Keyword analysis
We promoted specific audience targeted keyword research and organic SEO to drive web traffic. We prepared a tailored local SEO for maximum local exposure.Social media marketing
We tried building brand reputation with social media marketing. Link building activities were carried out to increase online presence and visibility on authority sites.Specific designing
The design was built around PHP 5 and MySQL SERVER 5 due to the social networking nature of the website. Modules like user profiles, company profile, offering, requests, challenge, events, fund, and circle were developed in PHP such that they can be executed directly from the UI layer.
