What results did the Matrix project achieve?

Increased customer engagement; Improved brand value; Better management.

What industry does the Matrix case study cover?

Retail. Browse more Retail work in the Brainvire case study library.

/ Case Study · Retail

A North American Sales Group Grows Online. Engagement and ROI, Up.

Q: What did Brainvire deliver for Matrix?

Our Magento developers created a website with native features that helped improve brand value, customer engagement, and ROI. The team developed a Magento platform that offered better view, and quick social media login.

/ The engagement

A Magento Store Tuned for Engagement.

The client is an experienced North American sales group offering apparel, drinkware, and other products to a large customer base. Brainvire built a Magento store with native features that lift brand value, engagement, and ROI, adding a multidimensional product grid, a name-drop gifting feature, MSSQL to MySQL data sync, and Elasticsearch for fast product discovery.

Magento BuildMultidimensional GridMSSQL SyncElasticsearch

NativeFeature set

GridEndless scrolling

MSSQL to MySQLFTP data sync

ElasticProduct search

/ About the client

Matrix

The client is an outstanding, experienced sales group based in North America. It provides a wide array of apparel, drinkware, and other products and is backed by a reliable, large customer base. It reached out to Brainvire to build a retail ecommerce solution that enhances its online business.

Brainvire's Magento developers created a store with native features that improve brand value, customer engagement, and ROI. The team delivered a better product view and quick social login, with a single language and USD currency and secure payment integration to smooth the customer journey.

/ The approach

Design, architecture, and features, shipped as one program.

/01View

Built as a grid

Poor product visibility hurt browsing, so custom HTML and an advanced Java library enable endless scrolling on a multidimensional grid that customers navigate vertically and horizontally.

/02Gifting

Personalized by name

The client wanted a unique gifting touch, so a name-drop feature prints a loved one's name on the gift and saves it to the database.

/03Data

Synced from MSSQL

Fetching products and inventory was tricky, so the team mapped the store to MSSQL and MySQL and set up FTP connectivity that fetches data automatically.

/04Search

Sharpened with Elastic

Customers wanted smooth discovery, so an Elasticsearch solution returns the right product suggestions as they type.

/ What stood in the way

Four problems, solved without a maintenance window.

Select a challenge to see how it shaped the build.

/01 Customer-friendly view →

/02 Customized gifts →

/03 Integration with MSSQL →

/04 Advanced search →

Customer-friendly view

Improper product visibility made a multidimensional grid hard to achieve. The team used custom HTML and an advanced Java library for endless scrolling, so customers scroll horizontally and vertically to view products on the store.

Customized gifts

The client wanted a unique gifting experience. The team introduced a name-drop feature where customers add a loved one's name to be printed on the gift, and the name is saved to the database to enrich the experience.

Integration with MSSQL

Fetching products and inventory data was tricky. The team mapped the store data to MSSQL and MySQL formats and set up FTP connectivity that automatically fetches data from MSSQL to MySQL on a schedule.

Advanced search

The client wanted a smooth product search. The team implemented an Elasticsearch solution, so a keyword returns the right product suggestions to the customer.

/ Product screens