Online Furnishing and Home Decor Store on NopCommerce Platform
About
Based in Dallas, Texas, the client offers a wide selection of high-quality furniture and home decor range at competitive prices. They have been in business since 1990 and are the most sought-after home decor brand. Currently, they own four showrooms in the Dallas, each with 100,000 square feet of furniture and home decor for a wide range of styles and prices. Their extensive assortment includes everything from mattresses and entertainment centers, to outdoor furniture and dining room sets.
Project Highlights
After experiencing tremendous success in their brick-and-mortar business, the client needed an online store that promises an excellent shopping experience. Brainvire’s Microsoft consultants chose the latest version of NopCommerce development for this eCommerce venture. The use of high-quality imagery throughout the product selection process helps buyers compare and select the best products as per their requirements. The customers can add their favorite products to a wishlist and then checkout seamlessly. For end to end sales visibility, the client also desired for the PowerBI based reports.
The Challenges
- Transition to Omnichannel:The client wanted a unified touch point with an omnichannel customer experience while all customers can easily reach out to them.
- Secure Payment:Dealing with Cybersecurity fraud and identity theft as customers use online payment methods such as e-payments, debit cards, and credit card processors create payment laggards due to issues relating to maintaining the security of customer data was one of the major challenges we faced.
- Customer Segmentation:Analyzing customer demographics, purchase history, and browsing behavior to group customers into segments with similar characteristics was a challenge
- Multiple Product Categories:The client has a large inventory and organizing them into different categories was a challenge.
Tech Stack
Microsoft SQL Server
NopCommerce
.Net core
Azure cloud
ReactJs
Power BI
Result
Better Customer Experience
When a customer interacted with a client's company web application, the web application provided a fluid and consistent customer experience that permitted a well-structured channel across all of the different platforms that the consumer could use.SSL Protection
Stripe encrypts the credit card numbers of all consumers and maintains the decryption information separately. In addition, all transactions are safeguarded by SSL (Secure Sockets Layer). Consequently, client and user information is transmitted securely while processing all payments.Data-Driven Business Decisions
With the given business intelligence system, the client could implement enterprise-wide reporting, compare actual performance to projected performance, enhance planning, and optimize internal processes and operations.Improve Customer Engagement.
This helped identify target markets, predict customer lifetime value, and personalize marketing campaigns. It also helped increase sales and customer engagement. The application helped To analyze customer behavior to predict which customers are likely to stop using the service or stop making purchases.
