Home » Case Study » One Stop Destination For The Best-In-Class Wheel Accessories
Apps Development
Magento 1.9.2

About Client

The California-based client is one of the leading, well-known, and the most trusted brand in offering high-quality tire and wheel accessories to various distributors around the country. It has been providing quality service for over 13 years having well-trained staff with over 20 years of experience in the tire and wheel accessory industry. The client’s parent company leads the pack when it comes to installing top-quality wheel hardware.

Business Challenges

The client was planning to expand their business reach and hence, came up with an idea of selling a broad range of products online via ecommerce store. They wanted an integration of comprehensive solution with their ecommerce store in order to get their entire business processes in a perfect sync beginning from placing various order inquiries to customer payments, and reports generation to representative commission calculations. They wanted their ecommerce store to be able to carry out tasks easily and efficiently via a smooth automated workflow instead of carrying it out manually.


Considering the significance of great customer experiences, the ecommerce store was built to offer easy online payment methods, convenient one step-check out process and currency conversion that enabled customer to view the prices in currency relevant to them.


  • Brand wise product management
  • Ajax cart implementation
  • One step checkout
  • Integration with external database
  • Easily available and organized accessories details
  • Car model wise accessories search – customized
  • Payment and shipping gateway integration
  • Enable customers to send quote requests for single or multiple products
  • Assign quote to sales representative directly or by backend administrator
  • View list of quotes assigned to representative along with customer and product details
  • Add discounts to quotation, calculate the order amount and send proposal to the customer
  • Keep track of existing quotations, their status, incoming quote requests and pending proposals
  • Automated notification sent to customer, sales representative and admin on order confirmation
  • Multiple payment options including partial payment, payment via PayPal, Amazon Checkout, Authorized.net and Get Financing
  • Collection and centralized management of customer information across channels like marketplace, ecommerce store, social media, emails etc.
  • Performance analysis of all stores and channels of business
  • Tracking conversions, response rates, cart size, customer behaviors etc., for improved business decisions


  • Generating custom reports related website revenues, sales force pipeline, conversion rates, customers, representative inquiries, representative wise orders, overall inquiry and orders and commissions.
  • One step check out process and sending email notification to reduce abandoned cart ratio
  • Easily available and organized accessories details