Zack Electronics
Enhanced the UX While Optimizing Website Functionalities for the Electronics Website
About
Zack Electronics, a leading West Coast distributor of wire, components, cable, connectors, and installation solutions for audio, video, and broadcast since 1931, faced challenges with its website’s functionality during the global crisis. Their B2B and B2C websites required enhancements to improve speed and display shipping options. They wanted to optimize their website and enhance the user experience to address these issues.
Electrical Appliances Provider
BusinessNorth America
Location
Business Goal
Brainvire aimed to optimize Zack Electronics’ website performance, seamlessly integrate marketplace pricing and product data, create engaging manufacturer landing pages, and prominently display free shipping options to enhance the overall user experience.
Project Highlights
- Magento 2.3 Upgrade Solution
- Implemented Import of Marketplace Pricing
- Optimized Website for Large Images
- Created Manufacturer Landing Pages
- Integrated Free Shipping Option
UI/UX Enhancement
Key Challenges
Speed Optimization
The website was slow due to the large images and text.
Import Pricing And Details
Updating pricing and product specifications from marketplaces was challenging.
Landing Pages
Create manufacturer-specific landing pages as requested.
Free Shipping
Display Google’s free shipping option during checkout.
Our Solutions
Optimized Images and Implemented Caching Techniques
By optimizing images through compression and resizing and implementing caching techniques to store frequently accessed data, we significantly improved the website’s loading speed, providing a smoother user experience.
Integrated Marketplace Pricing and Product Data
We integrated the website with various marketplaces, enabling seamless import of up-to-date pricing and product information. This ensured customers could always access the latest and most accurate product details across all sales channels.
Created Dedicated Manufacturer Landing Pages
We designed and developed dedicated landing pages for specific manufacturers to meet the client’s requirements. These pages allow users to easily access and explore products from their preferred brands, enhancing the overall browsing experience.
Displayed Free Shipping Option During Checkout
We implemented a feature that prominently displays Google’s free shipping option during checkout. This ensures transparency and gives customers a clear understanding of their shipping choices, improving the overall user experience.
Our Approach
We employed a comprehensive strategy to optimize Zack Electronics’ website, enhancing performance, improving loading speeds, and delivering a superior user experience.
Performance
Integration
Design
Testing
Technology Stack
eCommerce Platform
Adobe Commerce
Odoo
Project Management Platform
Adobe Commerce
Odoo
Style Sheet Language
Adobe Commerce
Odoo
Markup Language
Adobe Commerce
Odoo
Database
Adobe Commerce
Odoo
Repository Manager
Adobe Commerce
Odoo
Programming Language
Adobe Commerce
Odoo
Key Results
Enhanced Website Speed
Achieved significant improvements in website loading times, providing a smooth user experience.Accurate Product Data
Ensured up-to-date pricing and product information across all sales channels.Improved Brand Visibility
Created dedicated manufacturer landing pages, enhancing brand visibility and customer engagement.Transparent Shipping Options
Displayed free shipping options during checkout for better customer satisfaction.
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