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/ Case Study · Retail
An Orthotics Brand Takes Its Fit Online. Search, Recommend, and Sell Worldwide.
/ The engagement
A Custom Magento Store for Orthotics.
The client consults on and manufactures customized orthotic insoles and footwear for people with biomechanical foot problems. Brainvire built a Magento ecommerce solution with intuitive search and filters, a recommendation engine, marketing tools to grow sales, and multi-currency support that accepts payment from seven countries.
/ About the client
The client believes foot health is critical to overall health and works in consulting on and manufacturing customized orthotic insoles and footwear. These orthotics and inserts help people with biomechanical foot problems or discomfort from conditions like diabetes, plantar fasciitis, or arthritis.
With a sizable offline market, the footwear business wanted to grow its online customer base. It already ran a consultation solution to help customers choose the right shoes, so Brainvire added an ecommerce plan to the strategy, building a Magento store that makes it easier to consult and sell to customers across regions.
/ The approach
Design, architecture, and features, shipped as one program.
Filters, precise
Customers needed the right prescribed products, so intuitive search and filter tools in Magento help them find and buy the correct size.
Products, matched
A store this specialized needed guidance, so a recommendation engine with data filtering suggests the most relevant items and useful alternatives.
Sales, gamified
The client wanted more organic traffic and conversions, so the team ran marketing strategies that gamify customer loyalty to lift sales.
Orders, worldwide
Expansion meant many currencies, so multiple currency units let customers around the world place orders in their own currency.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Filter bar across dimensions
The store used search filters to ensure customers see the up-to-date products prescribed by an orthopedic specialist. The team added intuitive search and filter tools to the Magento store so customers can buy the correct size.
Intelligent product recommendation
A filtering system had to predict and display products a user would want to buy. The team built a recommendation engine with data filtering tools to suggest the most relevant items and some alternatives.
Increasing sales numbers
The client wanted more organic traffic and a higher conversion rate to improve sales. The team ran multiple marketing strategies that lift sales by gamifying customer loyalty.
Multiple currency support
Expanding overseas called for a payment system that accepts multiple currencies. The team implemented multiple currency units so customers around the world can place orders.
/ Product screens
The delivered experience.
The interface people actually use.
/01Landing
/02Product List
/03Detail Page
/04Sign Up
/05Checkout/ The results
What changed, in numbers.
/ Next step
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