Numrich Gun Parts and Firearm Accessories
Adobe Commerce Data Migration To Boost Success of Gun Parts Supplier
About
Founded in 1950 as Numrich Arms in Westchester County, NY, it’s now America’s premier supplier of gun parts and accessories, evolving under George Numrich’s leadership.
Firearm Component Store
BusinessNorth America
Client Location
The esteemed brand champions America’s legacy in firearms, offering parts from various eras. Operating seven warehouses with 1,000,000 cubic feet inventory, they ensure quality, restoration, and longevity for guns old and new.
Brief
We migrated the leasing arm supplier from a third-party ASP.NET platform to enhance their online presence through a robust B2C website utilizing Adobe’s commerce cloud. Focused on e-commerce development, they aimed to sell gun parts, accessories, and magazines across the USA and Canada. Prioritizing customization and security, Brainvire’s team crafted a fully manageable website with heightened cyber threat resilience. The development included data migration, ensuring a seamless transition, supported by our digital marketing efforts.
List of Services Offered
- B2C eCommerce Store
- UI/UX Design & Development
- Adobe Commerce Cloud
- Colinear Response ERP system
- Asp.net to Adobe Commerce Migration
UI/UX Boosts User Engagement
Features
Transitioning from ASP.NET to Adobe Commerce With ERP Integration
We successfully migrated the arm supplier’s website from ASP.NET to Adobe Commerce. Transitioning the vast data—including products, customers, orders, blogs, and forums—was intricate. Also, with Adobe-ERP integration, the team ensured a seamless transfer, collaborating closely with the client to maintain data integrity in Adobe Standard format.
Seamless Error-preventing Checkout
The checkout page error restricted shipping to certain locations. We developed a Hold Code feature, enabling order holds for client team verification. This automated system reduced manual checks, streamlining order verification and ensuring accurate processing.
Real-time FFL Verification Enhances Checkout
Enabled real-time verification for gun parts sales in the USA and Canada using Adobe Commerce, incorporating shipping restrictions by regions and pin codes. We validated FFL holders through ERP data, ensuring only approved addresses can buy restricted products, simplifying checkout.
Streamlining Order Split and Dual Tracking Management
Our experts helped the brand by ensuring that orders were not split on the checkout page but as two separate ones in the ERP system. We proposed post-order splitting, which implies that if a Reference Guidebook for buying the arm parts is included, the system auto-splits. This sends both orders to ERP and updates the customer’s account with separate details, visible in the ERP system and ‘My Orders’ section.
Enhanced Customer Experience and Controls
We added a Customer Dashboard section with product-specific configurations, restricting shipments to certain locations. Additionally, a Discussion Forum allows registered users to query about ammo. Administrators can block users or content for harmful or irrelevant remarks.
Digital Marketing services To Boost Sales and Visibility Effortlessly
Our digital team increased sales and visibility for the arm supplier with on-page content optimization backed by data and analytics, elevating search engine visibility. We optimized social media with industry-focused, creative content, targeting the firearm enthusiast. Additionally, we organized FAQs and adjusted the conversion page, boosting user experience and increasing checkout conversions.
Technology Stack
eCommerce
Adobe Commerce
Cloud
Adobe Commerce
ERP
Adobe Commerce
Payment Gateways
Adobe Commerce
Databases
Adobe Commerce
Framework
Adobe Commerce
What Our Client Says
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