Tech Stack
- FacebookAds
- Google Ads
- Google Analytics
- Shopify Plus
- SpyFu
About Client
A US based client, who is widely renowned as a leader in the world of paper crafting, strived to create a more direct connection with end-user customers-creating more prospects in their niche and deepen existing ones.
About Product
Although the client’s business has grown from a niche concept to a rapidly growing one, it was flat-lined to determine the best way to improve their brand awareness and customer conversion. They were looking for digital marketing services providers with a proven track of record and a history of success. That’s when they reached out to Brainvire and approached for services. Our team knew that a customized marketing strategy is the perfect solution but the ingenuity was in how best to apply it.
Bring Organic Traffic to the Website
The client wanted to leverage from the increase in organic traffic
At the start of our collaboration, we built a comprehensive keyword list as the foundation of the upcoming strategies. Every step was focused on the end goal – to help client improve their brand reach for the terms their prospects use the most during their searches. We then created a customized SEO campaign that includes updating all Meta tags and image tags as well as optimizing page content as per the competition in the industry and algorithmic requirements. We also incorporated an expansive link building campaign to improve client’s authority in the industry. Our work helped the client gain first-page presence for 30+ keywords and increase organic traffic by 31.95%.
Solution
The Challenges
Result
- Increased Organic TrafficWith a solid link building strategy, content optimization and a comprehensive analysis of backlinks, the client witnessed a twofold increase in the organic traffic to the website within a few months.
- Improved Brand VisibilityOur repeated efforts in exposing the brand to the target audience resulted in enhanced visibility.
- Increased SERP RankingsImproved search presence led to higher SERP rankings on search engines
- Higher Conversion RatesHigh volume of Traffic ensued more sales