Automating the Customer Journey with Adobe

Implemented a comprehensive CRM solution with Odoo ERP for automated business processes to reduce manual intervention through an omnichannel system.

Automating the Customer Journey with Adobe
Automating the Customer Journey with Adobe

About Project

Our long-standing partnership with this customer has seen us become their go-to for everything website-related, from integration to development, always working to improve their online presence and market dominance. One shining example is the CRM solution we crafted for them, designed to strengthen the bond with their customers by effectively managing their orders, tailoring them to their preferences, and addressing their needs.

What we did

The client needed a solution to manage their daily orders and inventory seamlessly and keep their accounting system updated. We integrated a robust CRM solution with their current website to achieve this. This integration facilitated the automation of business processes, from quote generation to order placement, without requiring manual intervention. The CRM solution aimed to foster customer relationships by streamlining transactions, capturing customer preferences, and addressing specific customer expectations. The result was a more efficient and customer-centric business.

Tech Stack

  • Azure DevOps
    Azure DevOps
  • jQuery
  • Odoo
  • PostgreSQL
  • SugarCRM




Inventory Tracking and Synchronization: Inventory tracking and synchronization by creating a bundle and simple products in Odoo and Magento, respectively, and syncing inventory tracking managed in Odoo.



The Brainvire group created customizable and bundled product formats and an algorithm to calculate quotes in the CRM system when a shopping cart is abandoned. This improves sales, stock management, and cart abandonment rates and is supported by specific and individualized email marketing. The system also simplifies quote generation, delivery, and maintenance and has seen growth in item and order synchronization from the marketplace.

Client Testimonials

Patricia Walters
quote icon
They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLC
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202 Reviews

They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.

Mike Luhtanen
Founder, Creative LLC
3 years ago