Next-Gen Omnichannel Digital Ecosystem
Enterprise Omnichannel Scaling for a Middle East Retail Giant
About Project
Founded in 1992, Pan Home is a premier home furnishing brand in the Middle East. To overcome the performance and scalability constraints of their legacy PWA, we are implementing a high-speed digital ecosystem. The solution features a native Flutter mobile application and an Adobe Commerce Enterprise storefront, all synchronized through a deep, real-time Odoo ERP and POS integration.
Retail
BusinessMiddle East
Location
Brief
The objective was to eliminate operational friction and replace siloed systems with a “centralized brain” for managing promotions, inventory, and content across regions. Pan Home sought to achieve complete backend-driven control to launch campaigns instantly and personalize customer journeys. By establishing this future-ready infrastructure, the brand aims to drive regional expansion and ensure their technology scales seamlessly with their business growth.
List of Services Offered
- Native Flutter App Development
- Adobe Commerce Storefront Development
- Omnichannel Odoo ERP Integration
- AI Product Discovery Solutions
- Dynamic UI Personalization
Enhanced Features
Features
Scalable Native Architecture
To resolve legacy performance bottlenecks and stability issues, we implemented a high-performance Flutter-based native mobile application alongside Adobe Commerce Enterprise. This migration ensures the digital storefront remains lightning-fast and resilient, even during peak high-traffic promotional events that previously caused downtime. By moving away from restrictive PWA frameworks, Pan Home now possesses a premium, enterprise-grade architecture that offers a superior native user experience and a robust, scalable foundation designed for rapid long-term regional growth.
Configurable Backend Ecosystem
We developed a sophisticated, backend-driven configuration system that empowers Pan Home to manage their entire digital presence without any code changes. This innovative solution enables administrators to dynamically update home screens, modify UI themes, and customize regional content or layouts in real-time. By removing technical development dependencies, the brand can now launch marketing campaigns and personalize customer segments instantly. This flexibility significantly accelerates their go-to-market speed and enhances conversion potential by enabling immediate, data-driven adjustments.
Deep ERP and POS Integration
Achieving true omnichannel harmony required a deep, real-time Odoo ERP and POS integration with the Adobe Commerce platform and Flutter app. This synchronization ensures that inventory levels, order statuses, and customer data, including Pan Wallet store credits, flow seamlessly across all online and offline channels. This unified data ecosystem minimizes manual intervention, eliminates stock discrepancies, and provides customers with a consistent experience, whether they are shopping via the mobile app or visiting a physical retail showroom.
Agile Strategic Benchmarking
By adopting an Agile execution approach combined with rigorous competitor benchmarking, we ensured the final platform exceeded global retail standards. Our team conducted extensive requirement analysis and journey mapping to align with Pan Home’s evolving business goals and regional demands. This collaborative strategy, involving regular stakeholder walkthroughs and rapid validation cycles, resulted in a future-ready infrastructure. The platform is specifically designed to support multi-region expansion and continuous phased enhancements, ensuring the brand remains at the technological forefront.
Technology Stack
Frontend Technologies
Flutter
Adobe Commerce Cloud
GraphQLs
Back-end Technologies
Flutter
Adobe Commerce Cloud
GraphQLs
Server
Flutter
Adobe Commerce Cloud
GraphQLs
Database
Flutter
Adobe Commerce Cloud
GraphQLs
Cloud
Flutter
Adobe Commerce Cloud
GraphQLs
Third-Party Tools
Flutter
Adobe Commerce Cloud
GraphQLs
Project Management
Flutter
Adobe Commerce Cloud
GraphQLs
Framework
Flutter
Adobe Commerce Cloud
GraphQLs
Payment Gateways
Flutter
Adobe Commerce Cloud
GraphQLs
SDK
Flutter
Adobe Commerce Cloud
GraphQLs
Analytics and Monitoring Tools
Flutter
Adobe Commerce Cloud
GraphQLs
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