Boosting Multi-platform Integration with Odoo
About Project
The brand runs an interactive marketplace, showcasing various products and brands. This platform is a central hub, connecting brands with influential individuals who actively promote and sell items like perfumes, skincare products, and groceries to their dedicated followers. The enterprise expands its reach, taps into a wider audience, and experiences substantial sales growth by harnessing this innovative service.
Web
Platform/OSAdvertising
Category
Brief
We uniquely developed a robust back-end system tailored for a multi-company environment, providing marketing automation via email and SMS, social media marketing, sales and purchase management, CRM, and inventory functionalities. Our solution also seamlessly integrates with the Magento website and marketplace, ensuring enhanced efficiency for the brand.
Highlights
We assisted the client in integrating their B2C marketplace, managing both gifting and non-gifting products. Our solution included influencer functionality and comprehensive marketing across various social media platforms like Facebook and Instagram.
Case StudyFeatures
Seamless Integration of B2C Platform:
Efficient integration of the client's B2C marketplace with Odoo systems.
Customized Backend Fields:
Customized backend fields for personalized gifting and non-gifting product experience.
Influencer Operations Management:
Streamlined influencer operations, maximizing brand reach through effective collaborations.
Automated Marketing:
Automated email and SMS marketing drive sales and enhance effectiveness.
Tech Stack
Odoo
Azure DevOps
Magento
