Online Sales of a Computer Component Seller Increased with PPC Optimization
About
The client produces high-quality personal computer components and accessories. These products enable customers to construct rigs that have high performance, are quiet, and run cool. They believe that the most effective personal computers are the ones that the user designs, builds, and customizes themselves. They have a brand new warehouse that is 16,000 square feet in size, and it can be found in the lovely city of San Antonio, Texas. They are proud to provide the communities of PC enthusiasts, modders, and gamers with the best PC products and customer service in the industry.
Project Highlights
Our client is a retailer that provides customers with high-quality PC parts and accessories to assemble a powerful, quiet, and cool PC. A small but dedicated following makes up this company's income. They got in touch with Brainvire to reach out to the right people online and turn them into paying customers. Our digital marketing strategy prioritized brand promotion and performed paid ads for the client to get better website conversion.
The Challenges
- Increasing Online Users:Since the industry was unique, getting online users was difficult
- Improper Budget Utilization:Budget utilization and segregation for campaigns were not proper.
- Channels were Underutilized:Products were advertised on specific platforms only, due to which most of the channels and areas were Underutilized.
- Conversions were very few and limited:Since the relevant traffic landing on the website was so few, the conversions were even less.
Tech Stack
Google Analytics
Google Adwords
Facebook Ads Manager
Result
Improved Traffic
6.62% increase in monthly unique visitors.Tangible PPC Results
Paid traffic improved by 17.06% in a month.Faster Time to Market
The cross-network performance service improved by 19.04% resulting in faster time-to-market.Better Web Conversion
Increased online sales by 4.31% in just one month.
