• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

Shop LC processes 5,000+ daily orders peaking at 11,000 orders and $1M+ daily revenue. To eliminate legacy limits, we migrated 5 years of user profiles, 1.1M SKUs, 2,500 categories, 1,000 CMS pages, active carts, wishlists, and store credits without data loss. Driven by 32+ custom Shopify apps, Shopify Functions, Subscription APIs, and Checkout UI Extensions, the cloud architecture achieves <250ms Time to First Byte (TTFB), 1.4s Largest Contentful Paint (LCP), and near-real-time sync across 27+ enterprise systems like AMS and Pimcore PIM.

  • Retail

    Business
  • North America

    Location

Business Goal

The primary objective was migrating three non-standard revenue channels: Live TV Shopping, $1 Rising Auctions, and an in-house installment engine, onto a platform natively supporting none of them, before SFCC contract expiration. Shop LC demanded 99.99%+ uptime, GTmetrix Grade A performance, PCI compliance, and WCAG accessibility during flash-sale spikes. We built an agile Shopify Enterprise architecture that handles complex commercial logic, bypasses Shopify’s native 3-option limit to support up to 7 custom variant dimensions, and drives long-term growth.

Project Highlights

  • 3-Month SFCC to Shopify Enterprise Replatforming
  • Zero Data Loss Migration of 1.1M-SKU catalogue and 2M+ users
  • In-House Installment Payment Engine Development
  • Recalculation of Live TV Falling-Price and $1 Rising Auction Engines
  • 27+ Enterprise Systems Synchronized in Real-Time
Portfolio

Enhanced Features

This milestone project revolved around engineering the extraordinary, pushing Shopify for Enterprise far beyond its native limits. To fuse live broadcast television with high-velocity commerce, we engineered a powerhouse ecosystem of 32+ custom apps. The platform powers Live TV Shopping across 400 broadcast products daily with sub-second PubNub streams, isolated inventory, and automated post-show price recalculations. It drives a massive $1 Rising Auction engine, the single hardest capability to build on Shopify, handling 100k products and 1M daily bids. We built an in-house BNPL credit engine via Checkout UI Extensions to eliminate third-party fees, alongside a custom Shopify Functions discount engine, 7-variant option flexibility that shattered Shopify’s 3-option cap, and 27+ real-time enterprise integrations (Pimcore, Unbxd, Dynamic Yield). Finally, dedicated Meta campaign infrastructure serves targeted landing pages with custom pricing, delivering an unbeatable, high-converting retail masterpiece.
UIUX-Image-Mobile

Key Challenges

Immovable Contract Expiration Window

SFCC contract was expiring in 4 months, demanding a full enterprise migration inside half of the client’s 6-month RFP allowance.

Scoping Complex Tri-Model Commerce

Unifying live TV broadcast, dynamic rising auctions, and retail into one functional roadmap required clarifying overlapping specs.

Native Checkout Limits

Shopify’s native checkout lacked support for Shop LC’s high-converting, proprietary in-house installment payment model.

Dynamic Price Recalculation Demands

Standard eCommerce checkouts assume fixed item prices, conflicting with live broadcast falling-price shows settled post-broadcast.

Our Solutions

We implemented a custom-engineered software strategy to overcome platform limitations and deliver a custom, high-performance commerce solution.
Seamless Enterprise Migration

Seamless Enterprise Migration

To execute a risk-free transition, we developed automated pipelines to translate legacy SFCC data into Shopify schemas, migrating 1.1M SKUs, 200k active products, 2M+ profiles, active carts, and store credits. Recognizing that lost rankings cost more than the project, we executed a rigorous SEO protection program: mapping all URLs, preserving metadata, enforcing canonical parity, testing staging/production 301 redirects, replicating robots.txt, and migrating GA4/GTM events. This ensured zero data loss and retained full organic search equity.

Accelerated Phased Delivery

Accelerated Phased Delivery

After a 10-week discovery phase aligned complex requirements, we deployed an AI-assisted pipeline (Figma-to-Liquid generators and QA agents) to hit the aggressive 3-month deadline. We then executed a progressive 1% to 2% to 100% traffic cutover with the legacy platform running in parallel. For a retailer handling 5,000–11,000 daily orders, this turned a high-stakes gamble into a controlled, zero-downtime launch. Furthermore, thorough collection-page optimization guaranteed a client-mandated GTmetrix Grade A performance across thousands of SKUs.

Custom Payment Architecture

Custom Payment Architecture

To overcome Shopify checkout limitations and bypass third-party BNPL fees, we developed a custom in-house installment engine. Powered by Shopify Subscription APIs and Checkout UI Extensions, the solution validates customer credit standing (New, Good Standing, Delinquent) and revolving balances ($500 default limits) against AMS in real time. It enforces credit-eligibility blocks, schedules independent recurring payments, and routes store credits smoothly, keeping the checkout secure, PCI-compliant, and highly reliable.

Dynamic Commerce Engines

Dynamic Commerce Engines

To solve pricing that isn’t fixed at order time, we inverted standard checkout logic. For the Live TV falling-price flow, our engine authorizes payments at TSP+25%, dynamically recalculates mixed carts post-show, reconciles reserved inventory, and captures the final closing price. We also built a real-time $1 Rising Auction platform processing 100k products and 1M daily bids, alongside a custom discount engine driving multi-tier promotions and automated clearance offloading across 27+ real-time enterprise integrations.

Our Approach

Our methodology focused on executing an agile transformation that harmonized complex broadcast retail features with scalable enterprise architecture.

Discovery

Discovery

Decoded complex business rules across broadcast, auction, and retail channels to establish clear SRS blueprints before writing production code.
Customization

Customization

Built on Shopify’s latest Horizon theme architecture, engineering 32+ custom apps, Shopify Functions, and Checkout UI Extensions to bypass platform limits.
Integration

Integration

Synchronized a complex landscape of ~27 enterprise systems (AMS, Pimcore, PubNub, Unbxd) into a low-latency, near-real-time data pipeline.
Deployment

Deployment

Executed an AI-accelerated 3-month rollout followed by a phased 1% to 2% to 100% traffic cutover with zero downtime and 24/7 post-launch monitoring.

Technology Stack

Frontend Technologies

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Back-end Technologies

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Server

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Database

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

SDK

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Cloud

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Project Management

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Framework

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Third-Party Integrations

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Payment Gateways

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Analytics & Monitoring Tools

Shopify Theme

Shopify Theme

shopify liquid

shopify liquid

Key Results

  • 3 Months Delivery

    Completed full SFCC to Shopify Enterprise migration in half the RFP timeline before legacy contract expiry.
  • $1M+ Peak Sales

    Processed $1M+ in peak daily revenue and 11,000 daily orders with 99.99%+ uptime during broadcast traffic surges.
  • 1.1M SKUs Migrated

    Transferred 1.1M SKUs, 2,500 categories, and 2M+ user records with zero data loss and full SEO equity retained.
  • 27+ Systems Unified

    Synchronized AMS, Pimcore PIM, Unbxd, and PubNub in real-time while bypassing native caps to support 7 variants.
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