Review & Feedback iPad Application for Modern Business
About
The USA-based client is a doctor and associated with Healthcare industry and other leading organizations. The client wanted to develop comprehensive and multi-purpose iPad-based application to facilitate the feedback process. In today’s highly-customized and ‘customer-centric’ environment, the feedback and reviews play a crucial role in the success of the business. To improve the customer satisfaction through the feedback and to gain the customer insights, feedback apps are powerful and insightful at the same time. Also, in Healthcare industry, reviews are given most important due to its real-time and trustworthy factor.
Project Highlights
The client approached Brainvire for developing an iPad Feedback Application. Feedback plays an important role in business growth. There are numerous ways available for collecting a feedback or review. The most attractive way to show customer’s review is through visual content. The client wanted to have the feedback functionality through the video, picture, or text. Brainvire’s team worked hard to fulfill the desired outcome through the development of feedback application and widget customization.
The Challenges
- Review Storing and PublishingThe major challenge was storing and publishing verified reviews efficiently in the application. Also, the client is associated with the healthcare industry and thus, they wanted to obtain standard practices while posting reviews and verifying it. Real-time and standard reviews play a crucial role in the healthcare industry. HIPPA, the Health Insurance Portability and Accountability Act, is a standard for protecting sensitive data. Anyone who is associated with treatment, payment, and operations in healthcare, in order to access the patient information, must be in compliance. The client wanted to publish the data with a HIPPA compliant hosting provider that requires certain administrative, physical and technical safeguards according to the U.S. Department of Health and Human Services.
- Development of Review WidgetOne of the main challenges was to build widgets that support different technologies and platforms. In order to make review sharing easier, the client wanted to develop an embedded widget for reviews to be placed in the different website. It was toughest as it needs to be customized as per the current UI of websites.
- Efficient Subscription Renewal ModelAmong many revenue generation models, the subscription-based revenue model is more prevalent and widely used in healthcare. The feedback application is based on subscription revenue model and thus, subscription renewal module needed to develop efficiently. Also, the team has also faced the challenge of coupon management.
- Storing Video ReviewsAs it is based on iPad, the size of the video is comparatively high due to large and high-quality recording. It was tough to handle those larger-size videos and retrieve that as and when needed.
Tech Stack
Symfony
Microsoft SQL Server
Xcode
HTML5
Result
40 seconds Turn – around time of video
Resulted in high-quality and efficient 40 seconds Turn – around video that is faster, efficient, and easily-retrievedApt organization management
Better UI and efficient functions resulted in effectual organization managementCustomer Retention
Due to simplified UI and UX, planned strategies, and use of latest technologies, building a customer base is easyBetter Google Visibility by Google Page Review Listing
By adding business in the Google Page Review Listing, it gained better Google visibility
