SaaS Based Multi-Store Market Place

Categories : All, Retail / E-commerce

Client Requirement


SaaS Based Multi-Store Market Place is a web based virtual mall. It’s an e-commerce virtual mall cum SaaS based model using Magento e-commerce platform where retail merchants can sign-up and create their own e-commerce and m-commerce stores with their own domain names.

Magento Multi-Store Ecommerce Management, a unique centralized multi-store ecommerce management system facilitates the management of several web stores from a single admin panel. The backend also enables the webmaster to add and to modify catalog items on separate websites from the same backend system. The administrator can also update necessary changes to reflect all those websites from this panel.

This virtual mall facilitates different web stores like (All Kind of Products) | (Handicrafts) | (Electronics) where the customers can buy products online and this powerful multi-store solution provides flexibility required to mange products, catalogs, orders, payments etc. for different online stores as well as to make any necessary configuration changes for every website individually.

The below can be integrated with the respective online store to increase the scalability of the estore.

  • Cash on Delivery
  • Javas Logistics
  • SMS Gateway Integration
  • EBS Payment Gateway Integration
  • Loyalty Integration

Merchants will able to choose their store name as URL and also able to select the theme for their e-commerce store. The merchants can add new products, manage their users, inventory, store, view different reports, generate different discounted coupons and even do promotional activities.

Super admin will create the accounts for different merchants on their request and then merchants can access their respective stores. It is like e-commerce platform for the merchants for selling their products online.

Featured Services
  • Multi-Store Ecommerce Store Management: With this Multiple stores can be managed from the same admin panel.
  • Product Browsing, Customer Accounts, Check-out/Shipping/Payment, Merchant Registration, Merchant Sections
  • Catalog Browsing: Its Simple and easily configurable (e.g. size, color etc.), Products can be Bundled and grouped products with Unlimited product attributes w.r.t to the Categories
  • Site Management: Batch import and export of catalog and customer information, Content Management System for informational and landing pages, Tax rates per location, product type or customer group
  • Order Management : View, edit, create and fulfill orders from the admin panel, Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment, Print invoices, packing slips and shipping labels

Project Challenges

Team faced the following challenges:
  • Promotional SMS and Transactional SMS integration
  • Setup catalog management access based on plan selection while merchant registration
  • Logistic implementation with Java
  • EBS payment gateway integration
  • Reports generation based on store
  • Admin panel access based on role
  • Import products and generate HTML based specification
  • Loyalty Integration
  • Product category management w.r.t different online estores to find the products faster for an enhanced user experience

Technologies Used

Operating System Linux Cent OS, Multi-Server Architecture with Staging & Production environment through Version controlling releases Load Balancer, Apache optimization, security and SSL implementation, scheduler for backups,alert monitoring system integration,server performance tuning at regular intervals, software firewall configuration and maintenance, email server configuration etc.
Development Environment PHP, Magento 1.7 CE, Jquery, Prototype.js, SVN, Solar Search Engine, Third Payment Gateway Integration, Integration With Pos System Or Customer Orders etc.
Database MySQL, DB Clustering, DB Optimization, High Availability, Master – Slave Replication, Query optimization, Slow Query Optimization, scheduler for backups, Alert Monitoring System integration, Percona Server Integration etc.


Project Leader 1
Developers 4
Designers 1
Quality Assurance Testers 1


Keeping in mind the enormous structure of the website and the challenges involved a 3-tier development approach was adopted consisting of:
  • The Data Access layer containing the libraries responsible for accessing data from the database.
  • The User Interface layer which forms the Graphical User Interface of the website.
  • The Business Logic layer consisting of all business logic procedures for modules like user profiles, groups and registration info etc.


We are using 3- tier architecture which consists of Presentation layer (PL), Business Access layer (BAL) and Data Access layer (DAL).
  • BAL: Business Access layer contains business logics and validations related to the data.
  • DAL: Data Access layer contains methods which help the business layer to connect the data and perform required action via returning data or manipulating data (insert, delete, update).
  • PL: Presentation layer contains .phtml where data is presented to the user and inputs are taken from the users.

Deployment Architecture

For deployment we are using Linux Cent OS 6.0. We are also using MVC architecture.

The benefits of MVC are given below:
  • Enables the full control over the rendered HTML
  • Easy integration with JavaScript frameworks
  • Follows the design of stateless nature of the web
  • Restful URLs that enables SEO
  • Provides RAD development

Development Highlights

The application provided the client with a system capable of handling all the data and with ease of access for everyone. We can say it’s based on SAAS model and allow small outlet or stores to have their own site to sell products online

The control of the site is given to the administrator who can set up products, customers, catalog,promotional offers admin users, user roles and assign page-level access to each user.

[Total: 2    Average: 3/5]

Client Saying

We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire....
Mr. Matthew
Brainvire completed the job professionally and with an interest to solve the actual root problem I was having. They demonstrated...
Mr. Timothy Drylie
If you're starting a new business or want to upgrade an existing site, I strongly recommend Brainvire. The employees are...
Mr. Manjesh Singh
Brainvire is a professional company with professional developers who understand the problems that we are facing as a company. Outsourcing...
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The best thing about Brainvire is Compatibility. Whenever we have a query Brainvire is always ready (24*7) to take care...
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