About

The client is a large entity in the automobile industry with 31 showrooms, 300+ sales personnel, marketing, and support teams. They are one of the authorized dealers for Ford and Lincoln cars in the Middle East. The client aims to offer spellbound sales and car-related services to their customers. Simultaneously, they want to build long-lasting relationships based on mutual trust with their customers.

Project Highlights

Based on the client requirements, our team built the automotive digital transformation solution. They designed a custom CRM solution that can reshape the sales cycle, marketing, and support activities. Our team created unique and intuitive algorithms to introduce automated powerful features in the system. A cutting-edge platform that generated solid performance had a positive impact on the business outcomes.

The Challenges

  • Workflow automation:
    Organization was running multiple manual process which required lot of manpower
  • Customer 360-degree view:
    It was tedious to determine the customer progress.
  • Customized quote generation:
    Usually, automotive companies follow a lengthy to-and-fro process to generate leads.
  • Transition from Salesforce to custom CRM:
    The client had to pay license costs and the existing system had considerable limitations.

Tech Stack

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    PHP

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    SuiteCRM

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    REST API

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    MS SQL

Result

  • Auto lead assignment

    With an innovative algorithm, our team introduced a distinct, automated lead-assignment feature in the system. This feature allows the client to skip the manual process of assigning leads to team members; instead, an automated process was adopted that could validate and assign leads quickly.
  • Improved customer relationship

    The customized CRM system with SMS integration provides adequate customer information to the client. This information can further be utilized to understand customer preferences and build a healthy relationship with them.
  • Seamless internal communication

    Alongside external communication, the new CRM system offers flawless internal communication. This eliminates several hurdles within the organization and streamlines the workflow processes.
  • Amplified performance and sales

    The modern CRM system with autoline ERP integration improved performance of the sales team. There was a direct impact on the sales workflows with amplified results and increased revenue.
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Client Review

Mohammad Abdul Quader

Mohammad Abdul Quader

IT Manager - Al Jazirah Vehicles Agencies Co. Ltd.

We’re always impressed by the quality of their work and their focused approach. They were able to help us get the product to market in a way that we were proud of.

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