Tech Stack
- MS SQL
- PHP
- REST API
- SuiteCRM
About Client
The client is a large entity in the automobile industry with 31 showrooms, 300+ sales personnel, marketing, and support teams. They are one of the authorized dealers for Ford and Lincoln cars in the Middle East. The client aims to offer spellbound sales and car-related services to their customers. Simultaneously, they want to build long-lasting relationships based on mutual trust with their customers.
About Product
Based on the client requirements, our team built the automotive digital transformation solution. They designed a custom CRM solution that can reshape the sales cycle, marketing, and support activities. Our team created unique and intuitive algorithms to introduce automated powerful features in the system. A cutting-edge platform that generated solid performance had a positive impact on the business outcomes.
Workflow automation:
Organization was running multiple manual process which required lot of manpower
Our consultants understood the process and made automated workflows for the same, which saved many manual hours
Solution
The Challenges
Result
- Auto lead assignmentWith an innovative algorithm, our team introduced a distinct, automated lead-assignment feature in the system. This feature allows the client to skip the manual process of assigning leads to team members; instead, an automated process was adopted that could validate and assign leads quickly.
- Improved customer relationshipThe customized CRM system with SMS integration provides adequate customer information to the client. This information can further be utilized to understand customer preferences and build a healthy relationship with them.
- Seamless internal communicationAlongside external communication, the new CRM system offers flawless internal communication. This eliminates several hurdles within the organization and streamlines the workflow processes.
- Amplified performance and salesThe modern CRM system with autoline ERP integration improved performance of the sales team. There was a direct impact on the sales workflows with amplified results and increased revenue.