Home / Case Studies / Al Jazirah Ford
/ Case Study · Automotive
A Ford Dealer Network Pilots Sales From a Tailor-Made CRM. Off Salesforce, Onto Automation.
/ The engagement
A Custom CRM Built for Automotive Sales.
The client is a large automobile group with 31 showrooms, more than 300 sales personnel, and marketing and support teams, and is an authorized dealer for Ford and Lincoln cars in the Middle East. Brainvire built a custom CRM that reshapes the sales cycle, marketing, and support, with workflow automation, a 360-degree customer view tied to Autoline ERP, automated quote generation, and a move off Salesforce to cut license cost.
/ About the client
The client is a large entity in the automobile industry with 31 showrooms and more than 300 sales, marketing, and support personnel. It is an authorized dealer for Ford and Lincoln cars in the Middle East and aims to offer strong sales and car-related services while building long-lasting, trust-based customer relationships.
Based on the client's requirements, the team built an automotive digital transformation solution, a custom CRM that reshapes the sales cycle, marketing, and support. The team created intuitive algorithms to add automated features, and the platform generated solid performance with a positive impact on business outcomes.
/ The approach
Design, architecture, and features, shipped as one program.
Automated the manual
The organization ran many manual processes that needed a lot of manpower, so the consultants mapped the process and built automated workflows that saved many manual hours.
Viewed at 360 degrees
Judging customer progress was tedious, so the team integrated the CRM with Autoline ERP to gauge customer intentions and redirect delayed customers to top sales managers for conversions.
Generated automatically
Lead generation usually followed a lengthy back-and-forth, so the solution added automated lead generation that lets customers raise quotes for customized requests quickly.
Moved off Salesforce
The client paid license costs and hit limits with Salesforce, so the team built a tailor-made CRM that is equally powerful, adds automated features Salesforce lacked, and costs less.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Workflow automation
The organization ran multiple manual processes that required a lot of manpower. The consultants understood the process and built automated workflows that saved many manual hours.
A customer 360-degree view
It was tedious to determine customer progress. The CRM integrated with Autoline ERP let the client gauge customer intentions and redirect customers to top-level sales managers for conversions in case of delays.
Customized quote generation
Automotive companies usually follow a lengthy back-and-forth to generate leads. The solution added automated lead generation so customers raise quotes for customized requests quickly and easily.
Transition from Salesforce
The client paid license costs and the existing system had considerable limitations. The team designed a tailor-made CRM that is equally powerful and cost-effective, with automated features unavailable in Salesforce at a lower cost.
/ Product screens
The delivered experience.
The interface people actually use.
/01Dashboard
/02Leads
/03Customers
/04Quotes
/05Reports/ The results
What changed, in numbers.
/ Next step
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