Home » Case Study » The Ecommerce store that’s selling an array of aesthetic personalized stationary
Web App Development
Apache Web Server
MYSQL Database

About Client

Our client owns over 50 showrooms across the USA that’s considered as a premium destination for the customized stationery, weddings and invitations of fabulous designs and high quality. Besides, an array of letterpress, custom engraving, digital printing and thermography with a gift line having simplicity, artistic style, and traditional etiquette is also offered.

Business Challenges

Although the showrooms have gained very much popularity in the USA because of the traditional art that they infuse in the bespoke stationary or invitations. But, with offline selling, the client cannot increase the outreach of the unique offerings and services for which they are known for, and allow the customers to customize and order the products in a few clicks. The client came up with an idea of crafting an Ecommerce store with which the products can be displayed and sold online hassle-free.


The responsive Magento store was developed where the wide range of stationary, wedding, holiday, home and gifts, letterpress and custom engraved cards are displayed and sold.


  • The range of personalized cards is categorized
  • Allow customers to directly meet with designers and book consultation
  • Various types of cards can be personalized as per the demands
  • Users can browse the various showrooms’ locations across the USA
  • Various filters to ease the products’ navigation
  • Users can sort the products by popularity, price, arrival and rating
  • Products for sale are available in wholesale as well
  • Users can request a sample kit before ordering the items in bulks
  • Payment gateway integration


The stunning web application with a gamut of online activities brought some challenges on the top of the table that are:
The main challenges were involved in allowing the users to customize the cards or stationery by changing the fonts, ink color, personalized text, image upload and quantity, and based on the parameters setting, computing and displaying the prices and randomly. Also, letting the users preview the image after setting the values and uploading the image was difficult to achieve. To enable the functionality run seamlessly, the customize extension was built and implemented by the experts at the back-end.


  • Handy approach to get the personalized card printed and delivered to the step
  • Previewing the customization help the users in checking how the end product would look
  • Knowing the offerings and new arrivals involves no hassle
  • Trying hands on various cards become easier
  • Users can purchase the cards anytime, anywhere
  • Extensive customization becomes a task of few clicks
  • The number of orders and sales get increased