The One-of-a-kind Magento Store Providing Impeccable Laser Solutions
About
The client is a major producer and online distributor of an array of photonic items for scientific, industrial and OEM operations. The enterprise stands out in the field of photonics technology owing to its catering of customised solutions to customers while at the same time keeping environment welfare in mind.The laser products are handed off to buyers associated with various industry verticals only after substantial assessment and standard management.
Project Highlights
Magento is one of the best e-commerce platforms when it comes to optimizing a large retail site on the online arena. Plus, our developer at Brainvire ensured that the performance is further boosted with the addition of multiple extensions.
The Challenges
- Dynamic variation of product combinationThe client needed a product matrix in which the combination of items would change on the basis of the power and stability they provide.
- Emailing of cart productsA feature that would allow customers to email the products in their carts to friends - this was also requested by the client
- Multiple option selection in search filterBy default, Magento does not carry this feature. It needed to be coded separately.
- Warranty calculationWarranty calculation was another new feature demanded by the client. It should be able to calculate the warranty according to the price of the product.
Result
Improved admin panel UI
The developers integrated an ERP (Enterprise Resource Planning) system into the site. So now, alongside enjoying a smooth and user-friendly interface, the owner can also view and manage the archived orders that are stored long back in the ERP system.Improved customer experience
The enhanced user interface with helpful features, like multiple optioned search filtering and operations, like cart products sharing improved the overall experience of the customer.Product search through a dynamic matrix
The introduction of a matrix allowing dynamic changing of product combination offered a more enhanced search experience than usual.10% elevation in sales due to easy checkout
The ability to place an order as a guest without signing up and the mapping of those orders to the email ID provided at the time of a future registration, raised the overall customer count of the enterprise.
