Categories : All, Case Study, Retail / E-commerce
About Client
The client based in Utah has started the business of hosting the auction events in 2004, where the sellers and buyers across the USA were invited to participate in the event.
The sellers with the overstocked inventory and excessive assets are allowed to sell the products in a variety of combinations in the bulk and invited buyers can place the bid for the different products. The buyer with the highest bid price will be announced as a winner and get the products after paying the bid price.
Business Challenges
With the offline business of hosting the auction events, when any auction event is organized, the sellers and buyers have to assemble at the definite place. This way a good amount of money was spent in making the arrangements for the events. Additionally, the buyers who were not able to come to the place where event was organized were not able to participate in the event.
Due to this, the client wanted to build an online auction platform where the auction events can be organized virtually. The sellers can auction the products and remote buyers can place the bid without needing to come to the place.
Solution
The simple and user-friendly mobile responsive auction platform was developed that’s connecting buyers and sellers. The sellers can post and sell the wide range of products, and buyers can bid on the products from the comfort of their couch. Later, the product is shipped to the winning buyer, once they make the payment.
Features
- Current and upcoming Auctions events are displayed
- Auction events display the products to be sold, reserve prices, minimum bids and time limitation
- Sellers add the products and create the auction events
- The events are open to the public or seller can invite the buyers with email to participate
- Sellers are assisted to get the most out of the event
- Buyers can search the products and then place the bid on mobile or tablet in the real-time
- Sellers can track the bids at the fingertips
- At the closing of the event, winning bidder and buyers are announced
- Instantly, shipping charges are calculated based on the buyers location
- Buyers can make the payment to the seller with both offline and online process
- Buyers can track the shipped product status
Result
- The online auction is transparent as all the buyers can see the bidding
- Buyers can bid 24/7 anytime, anywhere before the event closing
- Increase the customers reach with improved business visibility
- Customers experience is enhanced with digital bidding
- Cut down the operational costs as no arrangements needed during the auction event