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A Web Application to Automate Digital Promotions. Campaigns Businesses Run on Their Own.
/ The engagement
A Self-Serve Web Application for Digital Promotion Campaigns.
A leading digital marketing company with two decades in the digital media ecosystem wanted a platform where businesses take a marketing campaign template, customize it, and run the campaign on their own website. Brainvire built the web application with customizable templates, analytical performance reports, and an Instant Win integration that non-technical users can operate.
/ About the client
The client is a leading digital marketing company that has excelled in the digital media ecosystem for two decades, helping businesses deliver the right message to the right customers at the right time. Advertisers across industry verticals get measurable, quantifiable results from its range of products.
The company owns promotional platforms and marketing solutions and partners with leading platforms, networks, and publishers to engage users with tailored campaigns. It saw that businesses wanted a platform to take an available campaign template, customize it, and promote the campaign on their own website, so it joined hands with Brainvire to engineer the web application.
/ The approach
Design, architecture, and features, shipped as one program.
Read as charts
Businesses had to read campaign performance visually, so the team included several chart types in the report so statistics are easy to perceive.
Customized fast
Users needed to build and customize campaign templates, so the team crafted a web application to apply the right layout and theme style sheets and run the campaign on their site.
For non-technical users
Anyone had to be able to design templates, so the team made the application simple enough that non-technical users create, launch, and promote campaigns.
Instant Win added
The Instant Win mechanic had to be easy to add, so the team integrated Instant Win into campaigns to draw a larger audience.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Performance report
Showing businesses the performance report of a campaign as a graph was tricky. Using the right technology and logic, the team included several chart types in the report so businesses easily perceive the statistics of the campaigns they designed and managed.
Customizable template
Letting users create and customize campaign templates was a core requirement. The team crafted a web application where businesses use and customize a template by applying an apt layout and theme style sheets to run the campaign on their website.
Ease of use
The application had to be friendly enough for anyone to design templates. The team built it so even non-technical users can create, launch, and promote campaigns without help.
Third-party integration
The Instant Win mechanic had to be integrated for ease of use. The team integrated Instant Win into campaigns so businesses can allure a larger audience with little effort.
/ Product screens
The delivered experience.
The interface people actually use.
/01Campaign Builder
/02Template Editor
/03Performance Report
/04Instant Win/ The results
What changed, in numbers.
/ Next step
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