Categories : All, Case Study, Digital Marketing, Media and Entertainment, Microsoft Development
About Client
The leading digital marketing company excels in the digital media ecosystem for the last two decades by helping businesses to deliver the right message to the right customers at the right time. The advertisers of various industry verticals are enabled to get the measurable response and quantifiable results off the bat with a range of products.
Business Challenges
The company owns promotional platforms and marketing solutions and have partnered with the leading platforms, network and publishers that help businesses to engage users with tailored promotional/marketing campaigns. Here, the digital marketing company create and manage the tailored campaigns for the businesses.
The client realized a need of the businesses of having a platform from where businesses can take the available marketing campaign template, customize it, and handle and promote the campaigns on their own on the website.
To engineer such web application, the client joined hands with the Brainvire team.
Solution
The unique web application was crafted from where the businesses can easily use and customize the template by applying apt layout and theme style sheets to run the marketing campaign on their website.
Features
- The company can add new and modify the existing templates
- Businesses are provided secured access with AD login
- Templates’ UI comply with modern marketing standards
- Promotional templates are managed category-wise
- Instant Win can be integrated in the campaigns at ease
- Businesses can preview how the customized template would appear on different devices
- Businesses can analyze how many customers viewed and clicked on their promotional template
- Campaigns’ performance is shown in the form of a graph
- Sweepstakes and contests are created for the businesses for best template designing
Achievements
Enabling the businesses to view the performance report of their marketing campaign in the form of a graph was a bit tricky. Using the best technology and creating logics, the development team is able to include different types of charts in the report so that businesses can easily perceive the statistics of the marketing campaign they have designed and managed.
Result
- Businesses can customize the campaign to exactly what they need
- Get insights out of marketing campaign performance data
- Take the decisions intelligently to increase campaigns’ success rates
- Non-technical users can even create, launch and promote the campaigns
- Sweepstakes and contests for template designing encourage businesses to design effective templates
- The Instant Win integration helps businesses to allure more audience