UX Improvement to Boost Conversions
About
Gulf Marketing Group is a leading family-owned business in the Middle East that has introduced more than 90 international brands to the Middle East while creating many homegrown brands. At present, GMG serves the Sports, Consumer, Healthcare, Education, Logistics, and Real Estate sectors, among several others.
Project Highlights
The client wanted to revamp their existing website to give it a modern look that aligned with the design trends. The aim was to win the website visitors’ trust and induce them to spend more time on the website to transform into customers. It called for some of our retail IT solutions, including website redesigning, multi-lingual, personalized content support, and third-party integrations.
The Challenges
- Poor User ExperienceThe website had the potential scope of improvement in terms of keeping the website visitors engaged.
- Time-Consuming Management of Job ApplicationsThe company received job applications for diverse verticals across platforms. It was time-consuming to manage them.
- Bottlenecks in CommunicationThe client was facing the challenge of ensuring proper communication between teams. It led to a lack of clarity and delayed communication.
- Tight TimelineThe client had a strict deadline for making the discussed changes. Taking the number of core-level activities into account, it was a big challenge to deliver on time.
Tech Stack
WordPress
CSS 3
Jira
Apache 2.0 Handler
HTML
MySQL
AWS
Result
Delightful User Experience
The website got an all-new look that resulted in increased session duration. As a result, there was a significant increase in the returning users as the brand created a lasting impression in their minds.Organized Onboarding Process
The client was able to hire a talented pool of professionals within a short time. Moreover, it meant that the business could run its expansion endeavors in full swing by effectively using its available resources.Smooth Communication
One-to-one communication ensured that the client could know the progress of their project at any point in time. Furthermore, keeping the client informed at all stages resulted in quick feedback from their end, which speeded any changes.Timely Delivery of Project
Assigning timelines to each phase ensured the timely completion of the project despite a strict deadline. Moreover, it meant that the client could start tapping the full potential of his business without any delay.
