UX Improvement to Boost Conversions
Tech Stack
- Apache 2.0 Handler
- AWS
- CSS 3
- HTML
- Jira
- MySQL
- WordPress
About Client
Gulf Marketing Group is a leading family-owned business in the Middle East that has introduced more than 90 international brands to the Middle East while creating many homegrown brands. At present, GMG serves the Sports, Consumer, Healthcare, Education, Logistics, and Real Estate sectors, among several others.
About Product
The client wanted to revamp their existing website to give it a modern look that aligned with the design trends. The aim was to win the website visitors’ trust and induce them to spend more time on the website to transform into customers. It called for some of our retail IT solutions, including website redesigning, multi-lingual, personalized content support, and third-party integrations.
Poor User Experience
The website had the potential scope of improvement in terms of keeping the website visitors engaged.
Our experienced designers and developers gave a new look to the website by using an aesthetically appealing theme. Furthermore, they made several changes to diverse elements of the website and added multi-lingual support to personalize content. It helped in keeping the visitors engaged and also improved the website’s search engine visibility.
Solution
The Challenges
Result
- Delightful User ExperienceThe website got an all-new look that resulted in increased session duration. As a result, there was a significant increase in the returning users as the brand created a lasting impression in their minds.
- Organized Onboarding ProcessThe client was able to hire a talented pool of professionals within a short time. Moreover, it meant that the business could run its expansion endeavors in full swing by effectively using its available resources.
- Smooth CommunicationOne-to-one communication ensured that the client could know the progress of their project at any point in time. Furthermore, keeping the client informed at all stages resulted in quick feedback from their end, which speeded any changes.
- Timely Delivery of ProjectAssigning timelines to each phase ensured the timely completion of the project despite a strict deadline. Moreover, it meant that the client could start tapping the full potential of his business without any delay.
Product Screens
Client Testimonials
Communication is their strength, especially for me as I’m a non-technical founder. The team knows their own strengths and weaknesses, using them to excel at their work. Brainvire Development does not shy away from challenges and has been able to meet all requirements set before them, no matter how difficult.
Vijay sharma
Project Manager - GULF MARKETING GROUP (GMG)Powered by Clutch
224 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
