The Web And Mobile App Adding A New Dimension To The Diamond Jewelry Trading
Categories : All, Case Study, Retail / E-commerce
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Categories : All, Case Study, Retail / E-commerce
The client is a luxury diamond jewelry designer and the retailer that has mulled an IPO of $1.8 billion revenue. The company was founded in 2010 leveraging the experience of diamonds sourcing and trading. Presently, the company boasts of having the multiple stores across the globe, where the customers can make the diamond jewelry purchase.
The world-renowned diamond studded jewelry designer and retailer was having the multiple stores across many nations, but not the online presence. Making the customers aware about the unique diamond offerings with offline business was not feasible, so the client wanted us to craft a web application.
Inside the stores, the real diamonds jewelry were not showcased to every customer. For sales staff, it was difficult to influence the customers with jewelry design on the paper and give them a feel of how the jewelry looks in real. Additionally, capturing the customers’ information was an arduous task. To improve the in-store sales, the client teamed up with Brainvire to develop a mobile app using which sales staff can easily showcase the diamond jewelry they have in the store.
The responsive web application was developed to enhance the online presence of the store offerings, and events or exhibition information that the diamond seller about to organize. Different WordPress CMS pages are created where high-quality images of the jewelry are displayed.
The mobility solution optimizes the in-store sales process. When the customers step inside the store, the sales staff can interact with the customers and showcase the jewelry to them on the mobile application.
