Intuitive Brand Optimization for Increased Revenue
About
Perfect Fit is a pioneer in the field of sexual health and wellness, with the brand being at the forefront of product development. Because of their mission to provide sexual wellness goods that are ideal for customers of all orientations and genders, they have developed some of the most innovative sex toys available. In their opinion, sex objects shouldn't just be appealing to the senses; they should also be functional.
Project Highlights
Brainvire improved the effectiveness and user engagement of both the existing and new website through enhanced
digital marketing mapping, technological factors, etc. Brainvire developed a strategy to capitalize on market opportunities through clear and convincing product messaging after learning about the company's framework and the prospect's immediate needs. It wasn't only about formulating a strategy to cater to the market; it also required setting up a robust framework for meeting and exceeding customer expectations. We accomplished our goals and grew even larger than anticipated.
The Challenges
- Web RankingsThe website needed high search engine rankings and solid user eligibility in order to succeed.
- Heavy Bounce RateNeeded the right strategy to reduce increasing bounce rates.
- Brand AwarenessNeeded an intuitive social media strategy in order to reach out to a larger audience.
- Traffic and less ConversionsPaid advertisements and campaigns are required in order to boost traffic and conversion rates.
Tech Stack
Google Analytics
Google Search Console
Google Tag manager
Result
Improved Engagement
We were able to direct the organic traffic through strong SEO and create better engagements.Decreased Bounce Rates
The referral bounce rate decreased by 2.81%.Improved Social Media Traffic and Revenue
The social traffic increased by 120.71%. New users grew by 120.94%. Social revenue increased by 80.35%.Better Click through Rate
The clicks were improved by 2.57%, impressions by 4.40% and ROI by 25.34%.
