Harnessed WordPress and Influencer Branding to increase User Base
About
The Posh Mom is aimed at modern mothers who manage multifarious roles with ease and sophistication.
The client wants to embrace the most recent trends and technologies to produce creative content, increase platform user engagement, and attract new customers. They are striving to develop a state-of-the-art live-streaming platform. That will help promote goods via online videos in which opinion leaders demonstrate certain goods and take questions from viewers in real-time.
Project Highlights
Brainvire plans to
build a live-streaming platform. This live-stream e-commerce will aid in product promotion through online films in which influencers show off the wares and take questions from the audience in real time. The audience can view the advertised goods, and a click on one of those goods will take them to the vendor's site, where they can finish making their purchase. Screen space will also be used to showcase wares from in-house vendors. You can buy these items straight from the site.
The Challenges
- Marketing through InfluencersThe client is interested in live streaming through an influencer to the end user for the purpose of generating sales.
- Referral ProgramThe last customer can become an affiliate user by providing their referral code to other customers, who in turn should receive a discount.
- One Live Streaming At A TimeThere should only be one live broadcast happening at a time for each individual category.
- Smooth Project DevelopmentClient is not very tech-savvy, so we had to ensure the smooth execution of processes.
Tech Stack
WooCommerce
Live streaming platform
Result
Multiple Streaming of Events in Real Time
The customer will have access to fifteen distinct influencers' live streams simultaneously.Program for Effective Referrals
When a customer signs up to be an affiliate, they will be given a referral code or link to give to others in exchange for compensation if those referred users sign up and make a purchase through the system.Facilitated Live Streaming for Influencers
By limiting the number of simultaneous live broadcasts, we can ensure that no two influencers will be broadcasting at the same moment.Segmenting Projects Correctly
The customer's vision for the project was quite broad, making it difficult to categorize. With Brainvire's help, the project's many phases and checkpoints were mapped out to guarantee its timely and successful completion.
