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Augmented Reality Infused Jewelry iPad App Generates 59% Hike In Customer Engagement

Augmented Reality Infused Jewelry iPad App Generates 59% Hike In Customer Engagement

Tech Stack

  • Apple AR
    Apple AR
  • AR-Core
    AR-Core
  • Symfony
    Symfony
  • unity
    unity

About Client

The client is like a living legend in the USA’s diamond manufacturing and business industry. People have trusted him for 18 years because of the super ideal cut hearts and arrows diamonds provided so far. His business holds the dominance in providing sparkling and scintillating diamond rings, bracelets, earrings, bands, necklaces and more. Bloomed both the ways, from brick & mortar store to an online store, the company is expanding its wings by leveraging personalized diamond experience to the patrons. To build a large distribution network of physical stores, the client knocked Brainvire doors to develop an iPad application where end customer can walk in the store and view all the client offerings.

About Product

Across the USA, the client has quite a good number of jewelry stores owned by various distributors. Now, every distributor can’t afford to hold all the designs offered by the client. So Brainvire developed an AR-based Enterprise-Jewelry-iPad application for distributors to provide real-time access to the product catalog, multiple product views, diamond comparison, text engraving on rings and customer information storage for promotion purpose. The customer can browse all the available products without actually walking through the store An elegant and sparkling showcase of all the jewelry products available with high definition and impressive images. Both the customer and staff time is tremendously saved resulting in a huge satisfaction and stress-free shopping. An extensive search mechanism with filters like price, size, metal type, stones, pave and side stones. Diamond comparison by different sizes, colors, clarity, price, and shapes like signature, round, princess emerald etc The Augmented Reality based application enables the buyers to try on different ornaments without actually wearing it. The text engraving functionality is also embedded in an application to visualize the text engraving on the ring. An efficient customer information management to send order updates and promotional offers.

Product Banner
before

The Challenges

before-ring
Syncing with back-end to retrieve all the information

When the customer clicks on a jewelry piece, the application should display all the details pertaining to that jewelry piece. Plus, if a particular item is out of the stock, it should reflect the same thing in the application to avoid chaos.

Syncing with back-end to retrieve all the information
The Brainvire development team integrated the iPad application with the jewelry inventory and jewelry detail modules. Because of the integration, the item quantity gets directly reflected into the system. Plus, the developers crafted a special module which fetches the product information with significantly low time along with the images.

Solution

The Challenges

Syncing with back-end to retrieve all the information
When the customer clicks on a jewelry piece, the application should display all the details pertaining to that jewelry piece. Plus, if a particular item is out of the stock, it should reflect the same thing in the application to avoid chaos.

The Brainvire development team integrated the iPad application with the jewelry inventory and jewelry detail modules. Because of the integration, the item quantity gets directly reflected into the system. Plus, the developers crafted a special module which fetches the product information with significantly low time along with the images.

Syncing with back-end to retrieve all the information

Result

  • Improved Distributor Relationships

    Because an iPad app saved distributors from frequent jewelry purchase and transports.

  • 59% Increase In Customer Engagement

    Availability of all the products, its in-depth details, and virtual trial increased the customer engagement significantly.

  • Higher conversion To Orders

    Delighted by the attractive showcase and virtual trials, the more potential buyers converted into actual buyers.

  • An Ease In Customer Follow-ups

    The automated customer information management resulted in an ease to inform and notify the customers.

Product Screens

web-item
web-item

Client Testimonials

Nishchai Nevrekar
Their design team is top-notch and ahead of the curve; they understand the customer behaviour. Crafted amazing digital solution which helped to convert the vision, and achieve what we were looking to. Kudos to the team.
Nishchai Nevrekar
Manager - Nirav Modi
Rate Us!
5.00/5 (218)