iPad App Generates 59% Hike In Customer Engagement

Tech Stack

Apple AR
AR-Core
Symfony
unity

About Client

The client is like a living legend in the USA’s diamond manufacturing and business industry. People have trusted him for 18 years because of the super ideal cut hearts and arrows diamonds provided so far. His business holds the dominance in providing sparkling and scintillating diamond rings, bracelets, earrings, bands, necklaces and more. Bloomed both the ways, from brick & mortar store to an online store, the company is expanding its wings by leveraging personalized diamond experience to the patrons. To build a large distribution network of physical stores, the client knocked Brainvire doors to develop an iPad application where end customer can walk in the store and view all the client offerings.

About Product

Across the USA, the client has quite a good number of jewelry stores owned by various distributors. Now, every distributor can’t afford to hold all the designs offered by the client. So Brainvire developed an AR-based Enterprise-Jewelry-iPad application for distributors to provide real-time access to the product catalog, multiple product views, diamond comparison, text engraving on rings and customer information storage for promotion purpose. The customer can browse all the available products without actually walking through the store An elegant and sparkling showcase of all the jewelry products available with high definition and impressive images. Both the customer and staff time is tremendously saved resulting in a huge satisfaction and stress-free shopping. An extensive search mechanism with filters like price, size, metal type, stones, pave and side stones. Diamond comparison by different sizes, colors, clarity, price, and shapes like signature, round, princess emerald etc The Augmented Reality based application enables the buyers to try on different ornaments without actually wearing it. The text engraving functionality is also embedded in an application to visualize the text engraving on the ring. An efficient customer information management to send order updates and promotional offers.

before

The Challenges

before-ring

Syncing with back-end to retrieve all the information

When the customer clicks on a jewelry piece, the application should display all the details pertaining to that jewelry piece. Plus, if a particular item is out of the stock, it should reflect the same thing in the application to avoid chaos.

The Brainvire development team integrated the iPad application with the jewelry inventory and jewelry detail modules. Because of the integration, the item quantity gets directly reflected into the system. Plus, the developers crafted a special module which fetches the product information with significantly low time along with the images.

Solution

The Challenges

Complex search criteria

The application required an extensive search functionality that covers all the significant search criteria. The criteria include jewelry category, price, size, metal type etc. Plus, the client asked the search functionality that allows the customer to compare different diamonds as per the type, clarity, price, size, and colors.

Having hands-on expertise in Symfony, Brainvire’s experienced developers crafted a special logic of search functionality covering all the search criteria. The QA team rigorously tested the functionality against each and every possible scenario. After several trial and errors, the developers could finally deliver a complete and bug-free search functionality.

Syncing with back-end to retrieve all the information

When the customer clicks on a jewelry piece, the application should display all the details pertaining to that jewelry piece. Plus, if a particular item is out of the stock, it should reflect the same thing in the application to avoid chaos.

The Brainvire development team integrated the iPad application with the jewelry inventory and jewelry detail modules. Because of the integration, the item quantity gets directly reflected into the system. Plus, the developers crafted a special module which fetches the product information with significantly low time along with the images.

Storage of customer interactions for CRM

To target the customers again with the promotional offers, the storage of customer interactions was an essential requirement. The client asked to store the customer interactions so that digging out of the customer preference and customer contact details won’t be a tiresome task.

This Symfony based iPad application seamlessly records customer contact details like phone number, email address, location details and more. Plus, the customer interactions in terms of interests, choices, and requirements are saved in CRM. In addition to that, the newsletter module is designed and developed on the basis of customer interactions and the emails with appropriate promotional content is sent to them at regular intervals.

Storage of customer interactions for CRM

Crafting module which helps to make a purchase decision

The client asked the module which helps the customer to make a purchase decision. In order to allure the customer, the client asked for the virtual-trial functionality to help customers try different ornaments without actually wearing it

Using AR core and AR kit, the Brainvire developers developed a comprehensive virtual-trial functionality. This feature captures the customer image and augments the jewel piece on the image. This helps the customer to visualize how that jewelry piece will look on him/her. Plus, the developers embedded the text engraving which virtually shows the text formation on the jewelry piece.

Crafting module which helps to make a purchase decision

Complex search criteria

The application required an extensive search functionality that covers all the significant search criteria. The criteria include jewelry category, price, size, metal type etc. Plus, the client asked the search functionality that allows the customer to compare different diamonds as per the type, clarity, price, size, and colors.

Syncing with back-end to retrieve all the information

When the customer clicks on a jewelry piece, the application should display all the details pertaining to that jewelry piece. Plus, if a particular item is out of the stock, it should reflect the same thing in the application to avoid chaos.

Storage of customer interactions for CRM

To target the customers again with the promotional offers, the storage of customer interactions was an essential requirement. The client asked to store the customer interactions so that digging out of the customer preference and customer contact details won’t be a tiresome task.

Crafting module which helps to make a purchase decision

The client asked the module which helps the customer to make a purchase decision. In order to allure the customer, the client asked for the virtual-trial functionality to help customers try different ornaments without actually wearing it

Complex search criteria

The application required an extensive search functionality that covers all the significant search criteria. The criteria include jewelry category, price, size, metal type etc. Plus, the client asked the search functionality that allows the customer to compare different diamonds as per the type, clarity, price, size, and colors.

Result

Improved Distributor Relationships
Because an iPad app saved distributors from frequent jewelry purchase and transports.
59% Increase In Customer Engagement
Availability of all the products, its in-depth details, and virtual trial increased the customer engagement significantly.
Higher conversion To Orders
Delighted by the attractive showcase and virtual trials, the more potential buyers converted into actual buyers.
An Ease In Customer Follow-ups
The automated customer information management resulted in an ease to inform and notify the customers.

Product Screens

Client Testimonials

Their design team is top-notch and ahead of the curve; they understand the customer behaviour. Crafted amazing digital solution which helped to convert the vision, and achieve what we were looking to. Kudos to the team.