• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

Roots, a vital Balubaid Group of Companies (BGC) division, offers premier distribution services in Saudi Arabia. Dedicated to excellence, Roots manages all sourcing, distribution, and brand building aspects. Their team of skilled professionals, passionate about the industry, integrates these values into every facet of their work, ensuring high-quality service and unwavering commitment to their clients.

  • FMCG Distribution Services

    Business
  • Middle East

    Location

Business Goal 

We aimed to enhance market reach and boost sales in the FMCG sector for wholesale and retail clients. We achieved this through a streamlined ordering process, personalized recommendations, and robust inventory and promotion management for B2C. For B2B, we offer bulk ordering, approval rules, company management, and credit management. Additionally, we implemented multi-site architecture and integrated Magento with Odoo ERP for seamless data synchronization.

Project Highlights

  • FMCG Distribution Services
  • B2B Bulk Ordering
  • Adobe Commerce Development
  • Personalized Recommendations
  • Inventory Management Solutions
  • ERP Integration Services
Portfolio

Enhanced UI/UX

We enhanced operational efficiency by implementing a multi-website architecture supporting B2C and B2B commerce journeys. This includes catalog and pricing limitations based on company contracts and seamless integration with Odoo ERP for streamlined operations.
Enhanced UI and UX

Key Challenges

Wholesale Pricing Management

One of the critical challenges for the brand was managing special pricing access.

Unified Omnichannel Operations

Needed unified operations through seamless omnichannel experience with Adobe-Odoo integration.

Company-Level Pricing Integration

Implementing company-level special pricing through Odoo while ensuring accurate data integration.

Purchase Quantity Limitation

One of the roadblocks was the limitation over purchase quantities based on wholesalers’ agreements.

Our Solutions

We deployed advanced solutions to optimize performance and streamline processes, ensuring seamless integration and efficiency.
Public and Custom Catalog for Flexibility

Public and Custom Catalog for Flexibility

We provided a solution with two catalog types in Adobe Commerce B2B: the default public shared catalog, which is automatically created and visible to general and unregistered customers and supports only one catalog at a time. Additionally, we enabled custom shared catalogs, allowing the creation of multiple catalogs with pricing visible only to logged-in associates of specific company accounts, offering tailored visibility and pricing options to meet diverse business needs.

Omnichannel Ordering for Seamless User Experience

Omnichannel Ordering for Seamless User Experience

We delivered an omnichannel solution that seamlessly allowed users to place orders via phone or website. This integration enables our clients to review orders effortlessly, explore similar pricing options, and access credit transactions and balance information. The result is a unified and comprehensive customer journey, enhancing overall user experience and operational efficiency.

ERP Integration for Streamlined Business Operations

ERP Integration for Streamlined Business Operations

Our team achieved operational excellence by seamlessly integrating warehouse management, company operations, customer interactions, order processing, product and special pricing, and fulfillment management. Our solution connects Adobe Commerce with Odoo ERP, ensuring a cohesive and streamlined business ecosystem across multiple touchpoints. This integration enhances efficiency and accuracy, providing a unified platform for managing all critical aspects of the business.

Unique Purchase Thresholds for Wholesaler Efficiency

Unique Purchase Thresholds for Wholesaler Efficiency

We implemented a solution allowing each wholesaler a unique minimum purchase threshold. This feature ensures that on the front end, wholesalers can shop according to their specific threshold requirements. The system adjusts the shopping experience dynamically, enabling wholesalers to view and purchase products in alignment with their set thresholds, ensuring a tailored and efficient purchasing process that meets individual business needs.

Our Approach

We used targeted strategies and solutions to gather and manage the operations efficiently.

Redesign

Redesign

Developed a B2B/B2C e-commerce site with Magento, incorporating a fresh design and updated theme.
CMS

CMS

Created and implemented CMS pages tailored for B2B/B2C functionality, supporting Arabic and English.
Localization

Localization

Enabled multi-site architecture with currency support limited to SAR and content provided by the FMCG brand.
Integration

Integration

Integrated Google Analytics, Zatca invoicing, and Odoo ERP while considering B2B features and disabling certain functionalities.

Technology Stack

Cloud

Adobe Commerce

Adobe Commerce

Back-end Tech

Adobe Commerce

Adobe Commerce

Project Management Tools

Adobe Commerce

Adobe Commerce

ERP

Adobe Commerce

Adobe Commerce

Key Results

  • Custom Pricing Efficiency

    Aligned 10,000+ wholesalers with custom pricing thresholds for improved purchasing efficiency.
  • Operational Efficiency Boost

    Seamless integration reduced operational manpower and improved efficiency significantly.
  • Tailored Discounting

    Special pricing enabled tailored discounts based on business relationships with wholesalers.
  • Personalized Shopping Experience

    Delivered a tailored, personalized shopping experience for wholesalers based on their needs.
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