About Project
Roots, a vital Balubaid Group of Companies (BGC) division, offers premier distribution services in Saudi Arabia. Dedicated to excellence, Roots manages all sourcing, distribution, and brand building aspects. Their team of skilled professionals, passionate about the industry, integrates these values into every facet of their work, ensuring high-quality service and unwavering commitment to their clients.
FMCG Distribution Services
BusinessMiddle East
Location
Business GoalÂ
We aimed to enhance market reach and boost sales in the FMCG sector for wholesale and retail clients. We achieved this through a streamlined ordering process, personalized recommendations, and robust inventory and promotion management for B2C. For B2B, we offer bulk ordering, approval rules, company management, and credit management. Additionally, we implemented multi-site architecture and integrated Magento with Odoo ERP for seamless data synchronization.
Project Highlights
- FMCG Distribution Services
- B2B Bulk Ordering
- Adobe Commerce Development
- Personalized Recommendations
- Inventory Management Solutions
- ERP Integration Services
Enhanced UI/UX
Key Challenges
Wholesale Pricing Management
One of the critical challenges for the brand was managing special pricing access.
Unified Omnichannel Operations
Needed unified operations through seamless omnichannel experience with Adobe-Odoo integration.
Company-Level Pricing Integration
Implementing company-level special pricing through Odoo while ensuring accurate data integration.
Purchase Quantity Limitation
One of the roadblocks was the limitation over purchase quantities based on wholesalers’ agreements.
Our Solutions
Public and Custom Catalog for Flexibility
We provided a solution with two catalog types in Adobe Commerce B2B: the default public shared catalog, which is automatically created and visible to general and unregistered customers and supports only one catalog at a time. Additionally, we enabled custom shared catalogs, allowing the creation of multiple catalogs with pricing visible only to logged-in associates of specific company accounts, offering tailored visibility and pricing options to meet diverse business needs.
Omnichannel Ordering for Seamless User Experience
We delivered an omnichannel solution that seamlessly allowed users to place orders via phone or website. This integration enables our clients to review orders effortlessly, explore similar pricing options, and access credit transactions and balance information. The result is a unified and comprehensive customer journey, enhancing overall user experience and operational efficiency.
ERP Integration for Streamlined Business Operations
Our team achieved operational excellence by seamlessly integrating warehouse management, company operations, customer interactions, order processing, product and special pricing, and fulfillment management. Our solution connects Adobe Commerce with Odoo ERP, ensuring a cohesive and streamlined business ecosystem across multiple touchpoints. This integration enhances efficiency and accuracy, providing a unified platform for managing all critical aspects of the business.
Unique Purchase Thresholds for Wholesaler Efficiency
We implemented a solution allowing each wholesaler a unique minimum purchase threshold. This feature ensures that on the front end, wholesalers can shop according to their specific threshold requirements. The system adjusts the shopping experience dynamically, enabling wholesalers to view and purchase products in alignment with their set thresholds, ensuring a tailored and efficient purchasing process that meets individual business needs.
Our Approach
We used targeted strategies and solutions to gather and manage the operations efficiently.
Redesign
CMS
Localization
Integration
Technology Stack
Cloud
Adobe Commerce
Back-end Tech
Adobe Commerce
Project Management Tools
Adobe Commerce
ERP
Adobe Commerce
Key Results
Custom Pricing Efficiency
Aligned 10,000+ wholesalers with custom pricing thresholds for improved purchasing efficiency.Operational Efficiency Boost
Seamless integration reduced operational manpower and improved efficiency significantly.Tailored Discounting
Special pricing enabled tailored discounts based on business relationships with wholesalers.Personalized Shopping Experience
Delivered a tailored, personalized shopping experience for wholesalers based on their needs.
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