Tech Stack

Android
Google Map
IOS
Mapbox
PHP
React Native

About Client

Insomnia Cookies, established in 2003 by Seth Berkowitz while he was a University of Pennsylvania student, is a thriving late-night dessert delivery and retail venture. Originating from a dorm room, it sought to fulfill late-night sweet cravings through warm, delectable treats. Since its inception, it has evolved into a nationwide sensation boasting 200+ stores and a varied menu that includes popular options like the Red Velvet cookie and vegan choices. Insomnia Cookies has revolutionized late-night food service and remains a source of delight for night owls and cookie enthusiasts across the US.

About Product

Their goal was to have Brainvire create a custom mobile app for its delivery agents to streamline and improve the whole order fulfilment procedure. As a result, users can order the freshest, most innovative tastes delivered straight to their doorstep. We took care of their inventory, point-of-sale (POS), buy, and sales management using our bespoke Odoo ERP systems and our experienced team's assistance. The eCommerce connection's streamlined shipping process also contributed to the company's success in winning over repeat consumers.

before

The Challenges

before-ring

Snag In Upgrading Technology:

It was a challenge they had to face and conquer to upgrade their technology stack.

Our experts built an Odoo ERP-powered eCommerce platform with bespoke features using the Core PHP framework to provide our clients access to cutting-edge tools. We have taken care of the backend solution by integrating the Inventory, POS, Purchases, and Sales modules. In addition, our bespoke native app will allow them to provide the most seamless delivery service possible by coordinating all of their operations in one central location.

Solution

The Challenges

Snag In Upgrading Technology:

It was a challenge they had to face and conquer to upgrade their technology stack.

Our experts built an Odoo ERP-powered eCommerce platform with bespoke features using the Core PHP framework to provide our clients access to cutting-edge tools. We have taken care of the backend solution by integrating the Inventory, POS, Purchases, and Sales modules. In addition, our bespoke native app will allow them to provide the most seamless delivery service possible by coordinating all of their operations in one central location.

Accuracy In Product Delivery:

To improve the overall quality of service, we have increased the precision with which we ship products.

Sales patterns are analyzed, inventory levels are predicted, menus and prices are adjusted, deliveries are coordinated, and customer loyalty programs are implemented with ease, thanks to the seamless integration of eCommerce with POS and Kitchen. This aided in the rapid beginning of the Baking Cookies process, too. This includes not just deciding who will be the delivery guy but also planning the most efficient route for him to take.

Wasted Food

Waste is an unavoidable part of the food business, making waste management a crucial factor.

Because of the Inventory Management system our engineers built, the company has full control and visibility over its inventory management procedures, including a clear picture of how much money is being wasted due to inefficient food stock management and how to fix the problem. We've also developed a system for tracking cookie-baking recipes and keeping track of stock levels. We also kept track of product inventory levels (known as In/Out Data) and shared that information with adjacent retail outlets.

Snag In Upgrading Technology:

It was a challenge they had to face and conquer to upgrade their technology stack.

Accuracy In Product Delivery:

To improve the overall quality of service, we have increased the precision with which we ship products.

Wasted Food

Waste is an unavoidable part of the food business, making waste management a crucial factor.

Result

The Happiness Of The Buyers
As a result of our efforts to improve the user experience, we've received over 30,000 ratings, with an average of 4.8 stars.
37% Improvement In The Store's Operational Efficiency
Their well-run shop has optimized results, including customer satisfaction, public perception, and revenue.
12% Reduction in Shipping Time
The benefits of optimized delivery management were decreased carrying costs, simpler procedures, and increased productivity.
Managing Over 20000 Daily Orders
Odoo ERP made it simple to process 20,000+ orders per day. In addition, the enhanced website performance boosted sales orders, which helped to generate more daily orders, with an average order value of $13 to $15.

Product Screens

Client Testimonials

Brainvire Infotech Inc has provided an expanse of expertise to transform and modernize the client's technology stack. They consistently deliver under strict time constraints and make the transaction seamless by offering a fixed rate of work. All in all, they're a great partner to have.

Uttam Soni

CTO - Insomnia Cookies

215 Reviews

“Brainvire Infotech Inc has provided an expanse of expertise to transform and modernize the client’s technology stack. They consistently deliver under strict time constraints and make the transaction seamless by offering a fixed rate of work. All in all, they’re a great partner to have.”

Uttam Soni

CTO - Insomnia Cookies

4 years ago