How IoT is Fueling the On-demand Economy Through Connected Vehicles

  • IoT

  • Published OnAugust 1, 2019

  • Updated On June 2, 2021

IoT (Internet of Things) has created waves in every industry vertical that it has set its foot in. These industries are healthcare, logistics, real estate, etc. One thing that is common to all of these industries is the increasing need for mobility which is mostly indicative of the on-demand economy.

From a layman’s perspective, the on-demand economy encompasses a digital marketplace that offers immediate access to goods and services delivered on a contractual basis. Some of the examples include ride-sharing platforms like Uber, and grocery delivery apps like InstaCart. 

Driverless cars and dockless bikes are the recent players that are playing quite well in this arena. Luxury car brands like Mercedes have already created prototypes for these self-operating machines. 

The statistics given below testify to the true potential of the on-demand transportation market in the U.S. and also predict its growth by 2025.

Source: Innovation Enterprise

Disruptive technologies like Big Data and AI play a pivotal role in making such innovations a grand success. Cloud servers handle the massive volumes of user data that are being fed into them every single nanosecond.

How Does IoT Work?

Any technology powered by IoT is interconnected by a series of sophisticated sensors and complex algorithms and controlled by centralized user interfaces. These user interfaces are automated to a certain extent. 

As this article is about connected vehicles, I will acquaint you with the working principles of dockless scooters and self-driving cars. 

Dockless Scooters

These self-starting scooters are better known as electric scooters in the tech community. RideDrift is one such app that has become a sensation overnight as it is inclined towards providing a sustainable means of electric transportation. 


RideDrift is a dockless bike app that was conceptualized by Brainvire InfoTech Inc. for one of its clients. Armed with IoT and Bluetooth Low Energy (BLE) integration, this app lets users unlock electric scooters in a keyless manner.


1. The user requests a vehicle on his mobile app, and the app connects the user with nearby scooters using Bluetooth technology.

2. A QR code is assigned automatically to unlock the vehicle.

3. The app and the vehicle communicate the ride’s progress with the server through the internet. The ride is tracked using GPS technology.

4. At the end of the ride, the user can pay for it using convenient options.

The app is entirely automated. 

The icing on the cake is the ‘charger’ functionality. It lets users ride bikes to their home and charge its battery. The user can then earn money for this deed.

Self-driving Cars

Business giants like General Motors and Uber have already adopted this autonomous approach for enhancing the safety and comfort of humans. 

According to Car and Driver, the automation aspect of driverless cars has multiple levels. They are as follows:

    Level of Automation




Complete human control



Driver assistance

Cruise control


Partial automation

Mercedes-Benz Driver Assistance Systems


Conditional automation

Audi’s Traffic Jam Pilot


High automation

Data not available


Complete automation

Data not available

There have been past incidents where technology has failed to keep up the promises and safety has been compromised. In May 2016, a crash killed a person operating a Tesla Model S while driving it in Autopilot mode. But after the incident, the National Highway Traffic Safety Administration (NHTSA) report declared that autonomous cars are safer than human-driven ones. 

Self-driving cars can revolutionize the way we commute around the city. But they have a long way to go before taking over the driving controls from our hands. 

Amazing Benefits of Connected Vehicles

Apart from the benefits highlighted in the above paragraphs, connected vehicles also offer other conveniences to the end users. I am listing down some of them – 

Identify risky behaviors amongst drivers

The sensors installed in automated vehicles collect the driver-related data and relay it to a distant server in real-time. The data feed can be analyzed for the occurrence of faulty driving patterns and the technology can then be modified accordingly. 

Real-time traffic insights

Navigational aids like GPS can guide the driver to the destination through the shortest possible route. If there is a roadblock on the predetermined route, an alternative can be suggested by tracking real-time traffic data. With the help of IoT and enterprise mobility, you can get real-time data on your smartphone.

Cut down on maintenance costs

Vehicles can be connected to the nearest service station and the owner can be notified about the servicing schedules. Data pertaining to any existing defects can also be taken into consideration while undertaking maintenance activities.

The eco-friendly advantage

Electric cars aid in significant fuel savings and reduce the burden on our ecosystem. With their help, hazardous carbon emissions can also be reduced to a greater extent.

Anti-theft tracking

Vehicle security frameworks have undergone a radical change, thanks to the advances in IoT. Authorities and car owners can be alerted through mobile notifications instantly. Some of the systems that are currently in place are GPS-enabled tracking, GPS tracking along with central locking and immobilizer, GPS+GSM module, etc. 

On-demand Economy Will Ride on the Success of Dockless Vehicles

Dockless mobility programs, like the one in Austin, have taken an upper seat in recent times. Flexibility in government regulations is adding up to the profits of popular aggregators like Mobike. 

If you are planning to step into the on-demand economy and carve your own identity, get in touch with our experts. They’ll be happy to help you. Good luck!

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