• About
  • UI/UX
  • Key Challenges
  • Our Solutions
  • Our Approach
  • Technology
  • Key Results

About Project

A trusted name in industrial supply, this leading U.S.-based tool provider has evolved from a small hardware store into a go-to source for precision measuring instruments. With over 50 years of experience, they support manufacturers and government agencies by offering high-quality tools, expert service, and a customer-first approach, empowering industries to enhance efficiency, accuracy, and operational success.

  • A Leading Industrial Tool Supplier

    Business
  • North America

    Location

Business Goal 

Our primary business goal was to enhance the brand’s digital presence by boosting organic visibility, traffic, and revenue through strategic SEO efforts. As a leading U.S.-based industrial tool supplier, we sought to enhance the brand’s online presence by optimizing keyword rankings, attracting more qualified organic traffic, and boosting conversions. We focused on optimizing their eCommerce platform to drive long-term growth in the organic channel and elevate overall brand authority in search results.

Project Highlights

  • Industrial tool supplier
  • Digital Marketing
  • Precision measuring instruments
  • Metalworking tools online
  • Industrial equipment distributor
  • Online tool store
Portfolio

Enhanced Features

Our in-depth audit revealed significant on-site SEO gaps. We created a tailored plan to address these issues, focusing on refining meta titles and descriptions across more than 500,000 URLs. After implementing these improvements, we reindexed the URLs to improve crawlability, indexing efficiency, and organic search performance.
UIUX Mobile

Key Challenges

Massive Meta Data Gaps

Missing or incomplete meta details affected over 500,000 URLs, hurting search relevance.

Indexing Issues on Key Pages

Several key pages were not properly indexed, limiting their visibility on search engines.

Technical SEO Errors

Improper heading structure and technical flaws impacted site hierarchy and crawlability.

Weak Local and Bing Presence

Google My Business was unoptimized, and the brand lacked presence on Bing search.

Our Solutions

We implemented targeted SEO solutions, including metadata optimization, improved indexing, technical fixes, and local listing enhancements to boost visibility, increase traffic, and strengthen the brand’s overall organic performance.
Optimized Meta Details with Targeted Keywords

Optimized Meta Details with Targeted Keywords

We conducted extensive keyword research to understand search intent and relevance. Using these insights, we optimized meta titles and descriptions for all URLs, ensuring each page had targeted and meaningful metadata. This helped improve search visibility and click-through rates by aligning the content with high-performing keywords. Our approach ensured consistent optimization across over 500,000 pages, boosting the site’s relevance in organic search results.

Improved Indexing Through Robots and Sitemaps

Improved Indexing Through Robots and Sitemaps

We updated the robots.txt file to ensure proper crawlability and eliminated barriers to indexing. Our team thoroughly analyzed all sitemaps and submitted them through search consoles. After updating the meta details, we reindexed all URLs to help search engines recognize and reflect the changes. This systematic approach improved index coverage and enhanced the site’s organic performance across various search queries.

Fixed Technical Issues and Heading Structure

Fixed Technical Issues and Heading Structure

We identified and corrected multiple technical issues that were affecting the site’s structure. Our team optimized heading tags to establish a clear content hierarchy and ensured semantic alignment. We also addressed broken links, canonical tags, and other on-site errors to improve user experience and search engine crawl efficiency, strengthening the website’s overall SEO foundation.

Enhanced Local Listings on Google and Bing

Enhanced Local Listings on Google and Bing

We enhanced the business’s local SEO by fully optimizing their Google My Business profile with accurate and complete information. Additionally, we synchronized the profile with Bing Places to establish a presence on both major platforms. This expanded local visibility, improved map listings, and helped the brand connect with customers searching for industrial tools in relevant geographic areas.

Our Approach

We employed a strategic SEO approach that involved technical optimization, content publishing, link building, and local SEO to enhance organic visibility, drive traffic, and strengthen the brand’s online presence.

Optimisation

Optimization

Fixed technical SEO issues and optimized meta titles and descriptions across 500,000+ URLs for better search visibility.
Content

Content

Published informative, keyword-rich blogs regularly to improve content depth and attract relevant organic traffic.
Backlinks

Backlinks

Initiated strategic off-page SEO activities, including link building, to boost domain authority and keyword rankings.
Local

Local

Optimized Google My Business profile and listings to enhance local search visibility and attract nearby customers.

Technology Stack

Third-party Tools

ahrefs

ahrefs

Screaming Frog

Screaming Frog

SEMrush

SEMrush

Analytics and Monitoring Tools

ahrefs

ahrefs

Screaming Frog

Screaming Frog

SEMrush

SEMrush

Key Results

  • Organic Revenue Growth

    Organic revenue rose by 55.23%, with an 18.41% boost in average order value from organic traffic.
  • Search Visibility Boost

    Clicks grew by 14.47%, impressions by 18.88%, and average position improved from 25.7 to 21.7.
  • User Engagement Increase

    Organic users increased by 24.07%, sessions by 23.19%, and engaged sessions rose by 24.54%.
  • Local Interaction Surge

    The Google My Business profile experienced a significant increase in user interactions and visibility.
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