Leading U.S. Industrial Tool Supplier
Strategic SEO Boosted Organic Revenue and Visibility for Industrial Tool Supplier
About Project
A trusted name in industrial supply, this leading U.S.-based tool provider has evolved from a small hardware store into a go-to source for precision measuring instruments. With over 50 years of experience, they support manufacturers and government agencies by offering high-quality tools, expert service, and a customer-first approach, empowering industries to enhance efficiency, accuracy, and operational success.
A Leading Industrial Tool Supplier
BusinessNorth America
Location
Business Goal
Our primary business goal was to enhance the brand’s digital presence by boosting organic visibility, traffic, and revenue through strategic SEO efforts. As a leading U.S.-based industrial tool supplier, we sought to enhance the brand’s online presence by optimizing keyword rankings, attracting more qualified organic traffic, and boosting conversions. We focused on optimizing their eCommerce platform to drive long-term growth in the organic channel and elevate overall brand authority in search results.
Project Highlights
- Industrial tool supplier
- Digital Marketing
- Precision measuring instruments
- Metalworking tools online
- Industrial equipment distributor
- Online tool store
Enhanced Features
Key Challenges
Massive Meta Data Gaps
Missing or incomplete meta details affected over 500,000 URLs, hurting search relevance.
Indexing Issues on Key Pages
Several key pages were not properly indexed, limiting their visibility on search engines.
Technical SEO Errors
Improper heading structure and technical flaws impacted site hierarchy and crawlability.
Weak Local and Bing Presence
Google My Business was unoptimized, and the brand lacked presence on Bing search.
Our Solutions
Optimized Meta Details with Targeted Keywords
We conducted extensive keyword research to understand search intent and relevance. Using these insights, we optimized meta titles and descriptions for all URLs, ensuring each page had targeted and meaningful metadata. This helped improve search visibility and click-through rates by aligning the content with high-performing keywords. Our approach ensured consistent optimization across over 500,000 pages, boosting the site’s relevance in organic search results.
Improved Indexing Through Robots and Sitemaps
We updated the robots.txt file to ensure proper crawlability and eliminated barriers to indexing. Our team thoroughly analyzed all sitemaps and submitted them through search consoles. After updating the meta details, we reindexed all URLs to help search engines recognize and reflect the changes. This systematic approach improved index coverage and enhanced the site’s organic performance across various search queries.
Fixed Technical Issues and Heading Structure
We identified and corrected multiple technical issues that were affecting the site’s structure. Our team optimized heading tags to establish a clear content hierarchy and ensured semantic alignment. We also addressed broken links, canonical tags, and other on-site errors to improve user experience and search engine crawl efficiency, strengthening the website’s overall SEO foundation.
Enhanced Local Listings on Google and Bing
We enhanced the business’s local SEO by fully optimizing their Google My Business profile with accurate and complete information. Additionally, we synchronized the profile with Bing Places to establish a presence on both major platforms. This expanded local visibility, improved map listings, and helped the brand connect with customers searching for industrial tools in relevant geographic areas.
Our Approach
We employed a strategic SEO approach that involved technical optimization, content publishing, link building, and local SEO to enhance organic visibility, drive traffic, and strengthen the brand’s online presence.
Optimization
Content
Backlinks
Local
Technology Stack
Third-party Tools
ahrefs
Screaming Frog
SEMrush
Analytics and Monitoring Tools
ahrefs
Screaming Frog
SEMrush
Key Results
Organic Revenue Growth
Organic revenue rose by 55.23%, with an 18.41% boost in average order value from organic traffic.Search Visibility Boost
Clicks grew by 14.47%, impressions by 18.88%, and average position improved from 25.7 to 21.7.User Engagement Increase
Organic users increased by 24.07%, sessions by 23.19%, and engaged sessions rose by 24.54%.Local Interaction Surge
The Google My Business profile experienced a significant increase in user interactions and visibility.
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