About

In 2014, O100° started a unique beauty brand that has a collection of hard-to-find products in one place. This high-end exclusive shop is a leading name in the Middle East for delivering the finest collection of one-of-a-kind handpicked beauty brands, the treasures of fragrances, cosmetics, and body care. They wanted to commence their business vertical on the eCommerce platform to reach more customers.

Project Highlights

In an effort to expand their customer base in the Middle East, the brand turned to Brainvire, recognized as an Adobe Solution Partner, to set up their eCommerce venture on a dependable and secure commerce platform. Leveraging the capabilities of the Adobe Commerce Cloud Solution, we seamlessly integrated tailored features, ranging from a sophisticated Mega Menu to EMI-based payment choices and robust inventory management. These innovative solutions played a pivotal role in enabling the brand to offer a seamless and exceptional customer experience.

The Challenges

  • Shop By Brand And Gift Wrapping:
    The brand wanted to enhance the customer experience with functions like shop by brand and gift wrapping.
  • Custom Product Recommendations:
    Personalized recommendations for customers to get more relevant products.
  • EMI Based Payment Method:
    Needed a flexible payment method for customers.
  • Promotions Strategy:
    The brand required the most effective promotion strategies to scale business on a bigger level.

Tech Stack

  • Tech stack related technology logos

    ADOBE-COMMERCE-CLOUD

  • Tech stack related technology logos

    Tabby Payment Gateway

  • Tech stack related technology logos

    Netsuite

  • Tech stack related technology logos

    Apple Pay

Result

  • Gift Wrapping Enhancement

    The Adobe solution helped us integrate a unique Gift Wrapping feature to attract more customers to the website.

  • Increased User Engagement

    With the personalized functionalities on the website, the customer engagement rate increased, and the bounce rate on the site decreased.

  • Flexible Payment Gateway

    The EMI-based payment method helped customers to buy products more conveniently.

  • 3X Better Customer Retention

    The practical promotion strategies enhanced customer retention by 3X and increased overall sales.
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Client Review

Mr. Hassan Yaghi

Mr. Hassan Yaghi

Chief Operating Officer - o100

Communication is their strength, especially for me as I’m a non-technical founder. The team knows their own strengths and weaknesses, using them to excel at their work. Brainvire Development does not shy away from challenges and has been able to meet all requirements set before them, no matter how difficult.
Verified On Clutch

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