Tech Stack
- ADOBE-COMMERCE-CLOUD
- Apple Pay
- Netsuite
- Tabby Payment Gateway
- U Got a Gift
About Client
In 2014, O100° started a unique beauty brand that has a collection of hard-to-find products in one place. This high-end exclusive shop is a leading name in the Middle East for delivering the finest collection of one-of-a-kind handpicked beauty brands, the treasures of fragrances, cosmetics, and body care. They wanted to commence their business vertical on the eCommerce platform to reach more customers.
About Product
In an effort to expand their customer base in the Middle East, the brand turned to Brainvire, recognized as an Adobe Solution Partner, to set up their eCommerce venture on a dependable and secure commerce platform. Leveraging the capabilities of the Adobe Commerce Cloud Solution, we seamlessly integrated tailored features, ranging from a sophisticated Mega Menu to EMI-based payment choices and robust inventory management. These innovative solutions played a pivotal role in enabling the brand to offer a seamless and exceptional customer experience.
Shop By Brand And Gift Wrapping:
The brand wanted to enhance the customer experience with functions like shop by brand and gift wrapping.
With multiple brands onboard with the website, the client wanted to deliver a seamless experience to the customers. With the Shop By Brand functions, the visitors can filter the products by the brands and explore multiple options before purchasing one. Also, for more customer convenience, Brainers has implemented customized Gift wrapping options, where besides gift wrapping, customers can add charms and personalized messages.
Solution
The Challenges
Result
- Gift Wrapping EnhancementThe Adobe solution helped us integrate a unique Gift Wrapping feature to attract more customers to the website.
- Increased User EngagementWith the personalized functionalities on the website, the customer engagement rate increased, and the bounce rate on the site decreased.
- Flexible Payment GatewayThe EMI-based payment method helped customers to buy products more conveniently.
- 3X Better Customer RetentionThe practical promotion strategies enhanced customer retention by 3X and increased overall sales.