Home / Case Studies / US Sneaker Marketplace
/ Case Study · Retail
A Peer-to-Peer Marketplace for Sneaker Resale. Buy and Sell on One Account.
/ The engagement
A Web, iOS, and Android Sneaker Resale Platform.
A peer-to-peer ecommerce platform on web, iOS, and Android for a New York sneaker reseller. A single registration gives every user both a buyer and a seller profile, so people list used shoes and buy in one place. One-click checkout, three clear condition grades, Knockout JS size handling, and an in-app AR try-on take the guesswork out of resale.
/ About the client
Popular among young buyers, the client is based in New York and offers end-to-end buying and selling of sneakers, from general releases like Jordans to the newest Yeezys. Its aim is to make resale easy and to give patrons a streamlined in-app experience.
The client asked Brainvire to build a complete ecommerce solution on web, iOS, and Android. The idea was a common account so users buy and sell at once, uploading photos of their used shoes to list them for sale effortlessly.
/ The approach
Design, architecture, and features, shipped as one program.
Buyer and seller as one
The client wanted direct buyer-to-seller trade with no admin in the middle, so a single registration creates both profiles for the same user.
Done in one click
Most stores take many steps to check out, so the team customized checkout into a single-click purchase that skips the usual friction.
Graded honestly
Listings had to reflect wear without hurting integrity, so the team created three grades, new, used, and conditional, for sellers to set.
The right fit
Used sneaker sizes fluctuate, so the team used Knockout JS to load size categories and an AR engine lets buyers try shoes live before ordering.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Peer-to-peer selling
The client wanted direct communication between buyers and sellers instead of an administrator managing each transaction. A single registration creates buyer and seller profiles for the same user, so people sell without miscommunication.
One-click buying
Most ecommerce platforms take many steps to reach checkout, pay, and complete a purchase. We built a single purchase process completed in one click through checkout customization.
Proper condition listing
Listings had to justify condition and wear without compromising integrity. We created three simple grades, new, used, and conditional, for users to set when they upload a product.
Categorized size selection
Used sneaker sizes fluctuate, making it hard to list a perfect fit. We used Knockout JS to load different size categories, and an AR try-on lets buyers check the fit live.
/ Product screens
The delivered experience.
The interface people actually use.
/01Detail Page
/02Landing
/03Product Listing
/04Sign Up
/05Login/ The results
What changed, in numbers.
/ Next step
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