The client is a global lifestyle group with a presence in 16 markets with over 1,000 employees, representing world-class brands such as Birkenstock, Cole Haan, MBT, and many others. They own and operate more than 100 specialty stores and distribute to more than 12,500 points-of-sale worldwide. The client wanted to develop a website for the Malaysia-specific market based on their experience in APAC to better serve their customers. The client approached Brainvire to develop a sports goods website for Malaysia and implement Malaysian currency support.