Brainvire Creates New Website for a Global Lifestyle Group to Improve Product management
About
The client is a global lifestyle group with a presence in 16 markets with over 1,000 employees, representing world-class brands such as Birkenstock, Cole Haan, MBT, and many others. They own and operate more than 100 specialty stores and distribute to more than 12,500 points-of-sale worldwide. The client wanted to develop a website for the Malaysia-specific market based on their experience in APAC to better serve their customers. The client approached Brainvire to develop a sports goods website for Malaysia and implement Malaysian currency support.
Project Highlights
Brainvire’s development and design experts designed a new web platform that would allow the client to reach their Malaysian audience and serve the customers better. Brainvire experts enabled a seamless structure for an easy product import. The experts also ensure that products are displayed correctly with an additional filter option.
The Challenges
- Lack of warehouse and product management systemThe client did not have a proper system to manage products.
- Product display and filters not in placeThe client lacked a proper way to display products or filter them.
- Search solutionThe client needed a good search solution.
- Shipping Address verification in MalaysiaThe client wanted a solution to verify addresses in Malaysia.
Tech Stack
Community Edition
PHP
Windows Azure
MySQL
Result
Malaysia-specific website
The client wanted to create a sports goods website specifically for Malaysian customers. This website will be a great solution for the Malaysian audience to choose and buy from a wide range of products.Easy product search
Brainvire implemented Magento’s default Elastic search and appropriate filters to make product searches quick and easy.Address verification
Brainvire’s team created the website with a personal and shipping address verification feature. This will reduce the possibility of an incorrect address, and increase orders.Proper product import
The client did not have a proper format to import products. Brainvire provided a structure for product imports by creating a warehouse and product management system.
