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CRM and Ecommerce Integration to Activate Business Growth for Furniture Manufacturer


About Client

The client is one of the leading and high-end furniture retailers tagged as Made in the USA. With a wide range of products and established customer base, the client wanted to enhance business productivity by combining offline and online sales processes for their sales representatives. They wanted to integrate the existing SAP ERP to CRM to execute strategies that help in retention of customers as well as driving customer base along with providing a one-step solution for internal employees.

About Product

The CRM implementation focuses the practices, strategies, and technologies that used to manage customer interactions and customer data. Right from the order management to the enhanced internal communication, CRM also provides improved analytical data and processing. Categorizing business information and sales management, the system can identify the prospective customer that can be converted with proper planning. Overall, CRM aims to cultivate the customer relationship for the business by taking care of customer transactions, preferences, needs, and requirements.

How we did it ?

We implemented popular SuiteCRM with customized procedures and effectual functions. It is a community version of SugarCRM. SuiteCRM is an efficient, powerful and flexible tool that provides automated actions to establish a robust customer base. SuiteCRM is used and trusted by world’s largest organizations to handle massive customer transactions that can be resulted in increased business growth. We synched product, orders, customers, and quotes and facilitated it with standard sales pipeline process. We also integrated client’s SAP system to Magento and synched the Magento data with SAP system. Magento SAP integration also helped to track end-to-end order processing which ultimately results in modeling business processes.


Separated Sales Channel

With the modular approach, it becomes easier to distinguish in variety of customer requirements for both online and offline sales

Streamlined Business Processes

Due to efficient CRM implementation, all transactions, requirements, and customer interactions managed well.

Efficient Order Automation

Tracking of end-to-end order processing and automated task resulted in increased order and sales

Amplified Revenue Generation

With an identification of prospective customers and simplified business processes, business opportunities are increased and thereby improved ROI.

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