Tech Stack
- AJAX
- HTML5
- jQuery
- Magento Community
- PHP
About Client
The client is one of the leading and high-end furniture retailers tagged as Made in the USA. With a wide range of products and established customer base, the client wanted to enhance business productivity by combining offline and online sales processes for their sales representatives. They wanted to integrate the existing SAP ERP to CRM to execute strategies that help in retention of customers as well as driving customer base along with providing a one-step solution for internal employees.
About Product
The CRM implementation focuses the practices, strategies, and technologies that used to manage customer interactions and customer data. Right from the order management to the enhanced internal communication, CRM also provides improved analytical data and processing. Categorizing business information and sales management, the system can identify the prospective customer that can be converted with proper planning. Overall, CRM aims to cultivate the customer relationship for the business by taking care of customer transactions, preferences, needs, and requirements.
Migrate all products and customers to CRM
As the client is one of the premier furniture retailers, they’re dealing with the largest customer base. To manage a wide range of products according to the requirement, it was quite harder to migrate all the data into the CRM with great efficiency.
To address this challenge, our team of proficient developers has created different API’s for product add/update and customer add/update. With vast experience of the Brainvire development team, APIs developed are strong enough to reflect the real time synchronization in product and customer module. This also facilitated for comprehensive inventory management and lead to efficient and successful migration of inventory details.
Solution
The Challenges
Result
- Separated Sales ChannelWith the modular approach, it becomes easier to distinguish in variety of customer requirements for both online and offline sales
- Streamlined Business ProcessesDue to efficient CRM implementation, all transactions, requirements, and customer interactions managed well.
- Efficient Order AutomationTracking of end-to-end order processing and automated task resulted in increased order and sales
- Amplified Revenue GenerationWith an identification of prospective customers and simplified business processes, business opportunities are increased and thereby improved ROI.