Home / Case Studies / Middle East Perfumier
/ Case Study · Retail
A Multi-Country Store for a Perfume Brand. Oracle ERP, Loyalty, and 360-Degree Insights.
/ The engagement
A Multi-Country Website with Third-Party Integration.
The client is a well-known player in the Middle Eastern retail perfume industry, selling a wide range of royal perfumes to a vast audience. It wanted a multi-country architecture so customers worldwide could buy online and receive orders in their home country. Brainvire expanded the inventory and management system and added several third-party technologies for tailored analytics and customer loyalty.
/ About the client
The client has been a well-known player in the Middle Eastern retail perfume industry. It is expert at selling a wide range of royal perfumes, and its products are well-liked by a vast audience. After many years of running the business, the client sought a multi-country architecture so customers around the world could buy online and have purchases delivered to their chosen home country.
To make the client's products available to a wider population, the team improved and expanded the existing system that manages inventory and other procedures. It updated the administration system with several third-party technologies, so the client receives tailored analytics for better business decisions and stronger customer loyalty.
/ The approach
Design, architecture, and features, shipped as one program.
Oracle across every site
The client wanted Oracle ERP integrated with all the websites, so the team connected each country's site to the ERP for one source of truth.
Data in the client's hands
Better customer service required complete control over data, so the admin gains full control with 360-degree performance insights of the website.
One system, many sites
The multi-website concept needed a larger management system, so the team built the architecture to run every country's store from one place.
Rewards across the range
Integrating loyalty software across a wide product range was a challenge, so the team wired loyalty points into the account section for customers to redeem.
/ What stood in the way
Four problems, solved without a maintenance window.
Select a challenge to see how it shaped the build.
Oracle ERP integration
The client requested Oracle ERP integration with all the websites. The team connected every country's site to the ERP so operations share one source of truth.
Complete control over data
For providing better customer service, complete control over data was required. The admin now has full control along with 360-degree performance insights of the website.
Larger management system
The multi-website concept needs a larger management system. The team built an architecture that runs each country's store from a single management layer.
Loyalty program integration
Integrating loyalty program software into a wide variety of products was a challenge. The team wired loyalty points into the account section so customers can redeem the benefits on purchases.
/ Product screens
The delivered experience.
The interface people actually use.
/01Home
/02Country
/03Catalog
/04Loyalty
/05Checkout/ The results
What changed, in numbers.
/ Next step
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