Tech Stack
- Azure cloud
- C# Microsoft .Net
- CSS 3 HTML 5 JS
- Microsoft SQL Server
About Client
The client is an Indian Financial service company, listed in NSE, MCX, BSE, MCX-SX with $2 billion+ daily trading turnover. Its main service is to offer retail and institutional broking, commodity trading, and mutual fund investments. Its USP is the brokerage free equity trading and discounted pricing models, which is why it’s the largest discount broker in the country and contributes 5% to the trading volume of stock exchanges of the country.
About Product
The software offers Online Equity, Commodity and Derivatives trading facilities to the customers for easy, seamless and hassle-free investment and trading in securities. It includes checklist and strategy plan in the application so that users will be able to buy and sell a product with proper understanding and will get more benefit of the trade. Also, administrators will be able to create new strategies from their ends. This web portal is integrated with the in-house portal using API and synced with the entire system with all data and information.
- A dashboard which displays certain graphical representations and statistics to the users.
- Integration with multiple third-party tools in order to fetch real-time data and display on the website and mobile application.
- Multiple analytical reports to understand the investment growth in a better way.
Handling of Millions of User at a time
The challenge was to provide a robust framework for supporting the smooth functioning of the portal accessed by a number of users at same time.
The years of profound experience in.Net and MS SQL lead developers towards the well-organized portal that handles millions of user at one time. Having worked on a lot of shopping applications, the developers already knew the technical issues to be resolved. Plus, the security was also a key thing. The day-to-day transaction done by the traders and data related to the same is stored in the database in encrypted format for security purpose.
Solution
The Challenges
Result
- Increased TrustworthinessUpdated Real-time stock values and strategic planning resulted in increased in trust factor.
- First of its own kindA website that offers all the required charts and details and lets traders strategize the trading is a unique one in the country.
- New Traders Increased ExponentiallyInnovative concept attracted more intelligent minds towards the business.
- Amplified revenues two times than beforeThe services, security, trust, and increased user base doubled the ROI.