Tech Stack
- Android
- Bitbucket
- Firebase
- Google Maps API
- Jira
- Kotlin
- MySQL
- Payfort Payment Gateway
- Salesforce
- Swift
- Tabby Payment Gateway
- Xcode
About Client
Dropkick is a sports apparel brand with a worldwide reputation. The brand is known for its vast collection of high-quality sports products by reputed brands. They wanted a mobile application to simplify browsing, selecting, and purchasing for Middle Eastern consumers.
About Product
The application would be a one-stop destination for users to explore, purchase, and stay updated on the latest sports apparel, training gear, and equipment. It will provide a comprehensive selection that caters to the varied preferences and needs of the users. They will also be able to view and browse in their preferred language and have a more personalized experience.
Potential Barriers to Purchases:
Inefficient UI design and integrating issues with Apple Pay and PayFort became barriers.
Team Brainvire improved the UI design to minimize checkout steps by reducing four checkout screens to one. Additionally, they identified and solved the integration-related challenges with Apple Pay and Payfort, the two payment gateways to provide users with a seamless purchasing experience. Brainvire’s solutions ensure a secure and efficient transaction process and enhance user engagement.
Solution
The Challenges
Result
- Higher Sales and Revenue GenerationOptimized the checkout process, eliminated unnecessary steps and reduced the chances of cart abandonment. Additionally, an efficient checkout process increased user engagement, which led to an improvement in conversion rate, which will further result in higher sales and revenue generation.
- Spike in User Engagement and Conversion RatesFast searching enabled users to find the desired products quickly and with ease. It enabled customizations, helped generate valuable insights, fostered competitiveness, and drove business growth. The fast and efficient search experience also satisfied users’ needs and drove success in the dynamic e-commerce market.
- Expanded Market Reach with Multi-Lingual SupportImplementing multi-lingual support enabled the client to expand its market reach and create a competitive advantage. Enabling users to choose their preferred language demonstrates cultural sensitivity, improves customer engagement, and enhances user experience.
- Efficient Inventory ManagementImproved inventory management gave a boost to the application’s operational efficiency, enabled cost savings, supported scalability and growth, generated data-driven insights, strengthened supplier relationships, and created a competitive advantage. Together, they contributed to enhancing the customer experience and increasing sales and revenue.