Categories : Advertising, All, Case Study, Digital Marketing, Retail / E-commerce
About Client
The client is a reputed home fabric dealer in the United States that’s having 12 stores, which are dedicated to offering the thousands of brands of rugs, fabrics, pillow and windows draperies at the reasonable prices. The range of home fabrics in the exclusive design, color and pattern are sold that perfectly matches with the distinct room interiors.
Business Challenges
Across the USA, the client is running the business and managing all the transactions and operations offline. With physical stores, increasing the home fabrics products’ popularity and reach to the wider audience was difficult. The client aimed to make the business more accessible to their customers by creating an online presence and providing the customers a great online shopping experience with the convenience of placing orders and getting the products delivered at their doorstep. Besides, the client wanted to improve the Ecommerce store visibility with internet marketing and social media marketing.
Solution
The Magento Ecommerce store was developed that enabled the showcasing and the selling of the myriad of home fabrics products online. The necessary SEO activities are also done to enhance the Ecommerce popularity and Google ranking of the online commerce.
Features
- Different home fabrics’ products are displayed category-wise
- Products’ collection and the featured brands are shown in the drop-down menu
- Display the products that are on the sale
- Maintain the inventory of all the products
- Advanced search functionality integration to directly search the product by name
- Best order management system to efficiently handle the volume of orders
- Authorize.net payment gateway integration
- User-friendly UI and navigation enhance the Ecommerce browsing experience
- Millions of users can be handled simultaneously
- Existing ERP system and data synchronization with Ecommerce
Achievements
The client wanted us to implement a functionality on the product detail page where customers can select the parameters such as colors, size, panels and linings, and based on which the price of the relative product will be calculated and displayed to the customers in the real-time. It was difficult to implement the functionality where every products’ price will be computed for every variation of the parameters. To resolve the challenge, our team has created a database where all the products’ prices are already added alongside the parameters through AJAX. A logic was created where a controller in the function will calculate the custom price based on the entered values and showcase the same on the front-end.
Result
- Customers across the USA can view and buy the products in a few clicks
- The range of home fabrics products is available at one place
- Ecommerce store’s popularity is improved with SEO and SMO activities
- Bespoke UI enhanced user’s shopping experience
- The overall traffic volume, conversion rate, and ROI is shot up
- The store gets an edge in the online Ecommerce market