Categories : Advertising, All, Case Study, Digital marketing, Retail / E-commerce
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Categories : Advertising, All, Case Study, Digital marketing, Retail / E-commerce
The client is a reputed home fabric dealer in the United States that’s having 12 stores, which are dedicated to offering the thousands of brands of rugs, fabrics, pillow and windows draperies at the reasonable prices. The range of home fabrics in the exclusive design, color and pattern are sold that perfectly matches with the distinct room interiors.
Across the USA, the client is running the business and managing all the transactions and operations offline. With physical stores, increasing the home fabrics products’ popularity and reach to the wider audience was difficult. The client aimed to make the business more accessible to their customers by creating an online presence and providing the customers a great online shopping experience with the convenience of placing orders and getting the products delivered at their doorstep. Besides, the client wanted to improve the Ecommerce store visibility with internet marketing and social media marketing.
The Magento Ecommerce store was developed that enabled the showcasing and the selling of the myriad of home fabrics products online. The necessary SEO activities are also done to enhance the Ecommerce popularity and Google ranking of the online commerce.
The client wanted us to implement a functionality on the product detail page where customers can select the parameters such as colors, size, panels and linings, and based on which the price of the relative product will be calculated and displayed to the customers in the real-time. It was difficult to implement the functionality where every products’ price will be computed for every variation of the parameters. To resolve the challenge, our team has created a database where all the products’ prices are already added alongside the parameters through AJAX. A logic was created where a controller in the function will calculate the custom price based on the entered values and showcase the same on the front-end.