About Project
The maintenance company offers comprehensive maintenance and repair services for residential, commercial, and healthcare facilities. They ensure reliable, affordable solutions, from air conditioner repair to pest control, plumbing, and more. Focusing on continuous improvement and innovation, they prioritize user satisfaction and long-term relationships. Established in 2016, they’ve earned trust across the Eastern Province and Riyadh, Saudi Arabia, thanks to their skilled technicians and cutting-edge technology.
Appliance Maintenance Company
BusinessMiddle East
Location
Business Goal
Our goal was to implement SEO, content marketing, and social media marketing strategies to drive increased leads and conversions. This involved optimizing website visibility, creating engaging content, and using social platforms to expand their reach and enhance brand awareness. Through these efforts, we aimed to boost engagement and drive business growth.
Project Highlights
- Search Engine Optimization
- Social Media Marketing
- Lead Generation
- Conversion Optimization
- Content Marketing Solution
Key Challenges and Solutions
Visibility Challenge
Optimized SEO Enhances Traffic
We conducted a thorough SEO audit, implementing on-page and technical optimizations. This included detailed keyword research to enhance content relevance and website structure improvements for better search engine visibility. Our tailored approach ensured optimal performance and increased organic traffic for the client’s website.
Shallow Content
Strategic Content with Engaging Blogs and Case Studies
Our team crafted a robust content strategy featuring informative blog posts, compelling case studies, and practical how-to guides tailored to maintenance and operational services. This enriched our client’s online presence, engaging their audience with valuable insights and driving brand visibility.
Social Limitation
Engaging Social Strategy to Boost Brand Credibility
We devised a comprehensive social media marketing strategy, focusing on regularly posting engaging content, including client testimonials and industry insights. This plan aimed to boost brand visibility and credibility, fostering increased engagement and lead generation opportunities.
Low Conversion
Boosted Conversions with CRO Success
We enhanced conversion rates by implementing CRO strategies, including A/B testing of landing pages, optimizing CTAs, and enhancing website user experience. Our tailored approach improved engagement and streamlined the customer journey, resulting in increased conversions and improved ROI.
Our Approach
We implemented these approaches to enhance website usability, providing users with a friendly, efficient, and accessible interaction experience.
Strategies
Content
SMM
Leads
Technology Stack
Marketing Platform
Google Analytics
Google Search Console
Facebook Ads Manager
Key Results
20 Traffic Surge
Monthly organic traffic surged by 20%, bolstering site visibility and attracting potential customers.+1.5 Monthly Engagement
Monthly engagement rose by 1.5%, indicating improved audience interaction and content effectiveness.Social Surge Led 4.1 Reach
In the second month, our efforts led to a 4.1% surge in social media reach, expanding brand engagement.7.65 Conversion Boost
We improved conversion rates by 7.65% in a month through landing page optimizations.
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