Fitness-centric Community Portal

Categories : All, Case Study, Social Networks

Client Requirement


The site is a comprehensive social networking portal with an exclusive focus on bringing together people interested in fitness, slimming and body toning.

The site allows registered users to locate other registered users with similar fitness-related goals, helping them to cooperatively achieve their goals together through sharing of experiences and knowledge.

The site provides extensive options for users to create an accurate profile and manage friends lists based on different criteria like diet, fitness, activity, gender etc.

In order to facilitate the sharing of tips, exercise modules, diet information etc. the site offers arange of conveniences such as photo uploading, mail, blogs and fitness forums, among others.

The site provides users a numerous options to safeguard their privacy and the security of the content they upload.

The site provides easy navigation with high browser compatibility to ensure access for users of all experience


Project Challenges

Team faced the following challenges:
  • Developing a fitness-centric community portal offering all the benefits of a social networking website with an exclusive focus on slimming, body toning and other fitness-related goals.
  • Implementing and managing the exhaustive criteria base through which the users can select their friends for similar fitness-related goals.
  • Providing a robust framework for supporting the smooth functioning of acomprehensive community portal accessed by thousands of users simultaneously.
  • Incorporating web usability principles while developing numerous features designed for enhancing the users’ community networking experience
  • Sustaining good load balance for a feature-rich website that is available 24/7.
  • Ensuring user privacy and safeguarding their content.

Technologies Used

Operating System & Server Management Red Hat Linux OS, Multi-Server Architecture with Staging & Production Environment through Version Controlling releases, Server Optimization, Security & SSL Implementation, Scheduler for Back-ups, Alert Monitoring System Integration, Server Performance Tuning at regular intervals, Software Firewall Configuration & Maintenance
Development Tools & Environments PHP5+, Apache Web Server, AJAX, Java Script, HTML5, CSS3 etc.
Database MYSQL Database Server, DB Clustering, DB Optimization, Master Slave Replication, Query Optimization, Scheduler for Backups


Project Leader 1
Developers 4
Designers 2
Quality Assurance Testers 2


Keeping in mind the enormous structure of the website and the challenges involved, a four-tier development approach was adopted, consisting of:
  • The Database layer containing MySQL Server Database, Tables, stored procedures and so on.
  • The User Interface Layer which forms the Graphical User Interface of the website.
  • The Business Logic layer consisting of all business logic procedures for modules like User Profiles, Invitations, Forums and Blogs etc.
  • The Interface layer and Database Abstraction layer for converting data between incompatible type systems in databases and accessing data from the database respectively.


The online networking characteristic of the website called for the design approach to be built around PHP and MySQL Server. Modules like User Profiles, Invitations, Forums and Blogs were developed in PHP such that they can be executed directly from the UI layer. These PHP files consisted of all the business logics used for respective modules like Save (Add/Update), Delete, Get Single Object, Get Multiple Objects for Listing and were designed to be capable of handling many more logics which were not related to the database. In order to most effectively access the database in an object-oriented context, an interface translating the object logic to the relational logic was used to communicate with the relational databases in an object-oriented manner.

An intermediary abstraction layer was created for accessing data from the database. Stored procedures were used only for complex retrieval of data from multiple tables and were entirely avoided with conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any business logic with images, applications and data being called from their respective servers. Sub-domains were used for the different areas of the website to guarantee scalability.

Development Highlights

The site was equipped with a robust architecture to offer centralized access for numerous fitness monitoring statistics such as calorie counter, recipes and blogs under one roof. An extensive database of statistics and graphs was incorporated to provide systematic weight loss tracking details. Customizable viewing options were designed to enhance user experience and allow for extensive personalization of the site. Extensive pre-development research was carried out to make the entire database compatible with USDA food standards. SEO activities performed ensured high visibility for the site over the internet. Web usability guidelines were strictly followed during development and the interface was made easily navigable through the judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional within a span of 5 months.

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Client Saying

We have dealt with a lot of web development firms and other tech support companies, none come close to Brainvire....
Mr. Matthew
Daniel Coburn, the president of gives the honest opinion regarding his experience working with Brainvire for developing his social...
Mr. Daniel Coburn
Brainvire completed the job professionally and with an interest to solve the actual root problem I was having. They demonstrated...
Mr. Timothy Drylie
When the world was moving at a very speedy pace, Brainvire helped us stay connected. Thanks to their unique services...
Travis French
Chad Gundry, the CEO of says that he has worked extensively with Brainvire team since last 6 to 7...
Mr. Chad Gundry

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