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Invest In Monthly Protection Plans For Home Appliances
Tech Stack
Google Analytics
Google Search Console
Google Webmaster
SEO
SpyFu
About Client
The client has 2 decades of experience in the warranty business. They are well-acquainted with the fact that authentic warranties are not favorable for every customer. Some coverages are not customer-friendly with a bound of 72 months. The client designed monthly protection plans for every customer electronic products, auto and car appliances, and home warranty. The client approached Brainvire’s team to improve the conversion funnel.
About Product
The client approached Brainvire’s experts to improve conversion rates and increase orders at a low cost per acquisition. The team improved conversion funnel with easy and single page checkout. Several SEO tactics were implemented to improve digital presence. This also helped increase the number of orders.
Difficult To Gain Conversion
The client is in the warranty and service industry. It is difficult to acquire conversion rates in this market.
The team implemented the right set of SEO tools and techniques. They successfully garnered niche social media presence and positive customer reviews. The team also incorporated several activities in ORM to enhance brand reputation.
Solution
The Challenges
Result
- Smooth website migration
Earlier the client had a Magento website. In 2020, the team migrated the Magento website into WordPress. The team worked on website audits, broken links, removed errors, improved conversion funnel, and informed design errors to the client. The team designed an SEO-friendly website.
- Increased positive reviews
The team gathered positive reviews on various social media platforms. This online reputation management helped the client gain enhanced digital presence and positive reviews.
- Improved conversions
The team made significant changes in the conversion funnel. The single-page checkout and exit intent are prominent features that helped improve conversions.
- Increased orders
The improved online reputation, brand recognition, and digital presence helped the client acquire increased orders.
Client Testimonials
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
