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Home / Case Studies / Invest In Monthly Protection Plans For Home Appliances

/ Case Study · Finance

Invest In Monthly Protection Plans For Home Appliances

/ The engagement

Our Digi-wizards helped increase orders at low-cost acquisition. Seek our expertise to improve your digital…

The client has 2 decades of experience in the warranty business. They are well-acquainted with the fact that authentic warranties are not favorable for every customer. Some coverages are not customer-friendly with a bound of 72 months. The client designed…

/ About the client

Who we built this for.

The client has 2 decades of experience in the warranty business. They are well-acquainted with the fact that authentic warranties are not favorable for every customer. Some coverages are not customer-friendly with a bound of 72 months. The client designed monthly protection plans for every customer electronic products, auto and car appliances, and home warranty. The client approached Brainvire’s team to improve the conversion funnel.

/ What stood in the way

Four challenges, engineered through.

Select a challenge to see how it shaped the build.

/01Difficult To Gain Conversion→
/02Improved Conversion Funnel→
/03Increased Orders At Low CPA→
/04Increased Number of Orders→

Difficult To Gain Conversion

The client is in the warranty and service industry. It is difficult to acquire conversion rates in this market.

Improved Conversion Funnel

The client required a simple and effective to enhance conversion funnel.

Increased Orders At Low CPA

The client desired an increased number of orders at a low cost per acquisition.

Increased Number of Orders

The client desired an increased number of orders.

/ The results

What changed.

Smooth website migrationEarlier the client had a Magento website. In 2020, the team migrated the Magento website into WordPress. The team worked on website audits, broken links, removed errors, improved conversion funnel, an
Increased positive reviewsThe team gathered positive reviews on various social media platforms. This online reputation management helped the client gain enhanced digital presence and positive reviews.
Improved conversionsThe team made significant changes in the conversion funnel. The single-page checkout and exit intent are prominent features that helped improve conversions.
Increased ordersThe improved online reputation, brand recognition, and digital presence helped the client acquire increased orders.

/ Related work

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/ Next step

Planning a build with the same rigor?.

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