Invest In Monthly Protection Plans For Home Appliances
About
The client has 2 decades of experience in the warranty business. They are well-acquainted with the fact that authentic warranties are not favorable for every customer. Some coverages are not customer-friendly with a bound of 72 months. The client designed monthly protection plans for every customer electronic products, auto and car appliances, and home warranty. The client approached Brainvire’s team to improve the conversion funnel.
Project Highlights
The client approached Brainvire’s experts to improve conversion rates and increase orders at a low cost per acquisition. The team improved conversion funnel with easy and single page checkout. Several SEO tactics were implemented to improve digital presence. This also helped increase the number of orders.
The Challenges
- Difficult To Gain ConversionThe client is in the warranty and service industry. It is difficult to acquire conversion rates in this market.
- Improved Conversion FunnelThe client required a simple and effective to enhance conversion funnel.
- Increased Orders At Low CPAThe client desired an increased number of orders at a low cost per acquisition.
- Increased Number of OrdersThe client desired an increased number of orders.
Tech Stack
Google Analytics
Google Webmaster
SpyFu
Google Search Console
SEO
Result
Smooth website migration
Earlier the client had a Magento website. In 2020, the team migrated the Magento website into WordPress. The team worked on website audits, broken links, removed errors, improved conversion funnel, and informed design errors to the client. The team designed an SEO-friendly website.Increased positive reviews
The team gathered positive reviews on various social media platforms. This online reputation management helped the client gain enhanced digital presence and positive reviews.Improved conversions
The team made significant changes in the conversion funnel. The single-page checkout and exit intent are prominent features that helped improve conversions.Increased orders
The improved online reputation, brand recognition, and digital presence helped the client acquire increased orders.
