Integration With Informatica PIM Fuels the eCommerce Business of a 5-decade-old Tools Retailer
Tech Stack
- Informatica
- Magento Enterprise
About Client
Since 1979, the client has provided the local community with the broadest selection of power tools, hand tools, woodworking machinery, and accessories from top manufacturers. They deal with the Cordless Tools of premium brands such as Makita, DeWalt, and Milwaukee. Over the years, they have grown into a reputed business and own a 9000+ square foot headquarters in Connecticut. They approached Brainvire with a vision to succeed and grow their online store
About Product
Brainvire upgraded the client’s existing instance to the Magento Enterprise version 2.3.3 and integrated it with the Informatica PIM (Product Information Management) system. This helps the client manage their massive inventory with ease. They can manage complex product content and provide a next-gen customer experience. Furthermore, the eCommerce store supports a broad range of features and functionality such as gift card redemption, social sharing, iPad support, and much more. This helps the client develop a successful omnichannel marketing strategy.
Informatics PIM Integration
The Magento website had to be integrated with an advanced PIM solution.
The team fetched the product information from PIM through XML feeds and completed the integration process.
Solution
The Challenges
Result
- Up to 20% Boost in Conversion RatesThe integrated PIM system can boost the website’s conversion rates significantly.
- Superior Brand ExperienceIntegration with Informatica PIM helped the client deliver a unique brand experience to their customers.
- 25% Reduction in Return RatesBetter handling of product data and an omnichannel experience has reduced the product returns.
- Over 20% Increase in the Basket SizeThe Magento solution increased the number of items getting sold in a single purchase.
Client Testimonials
They help us coordinate the right skill sets, teams, and activities in order to get the job done. They transferred our platform assets, such as our servers, workstations, and databases, into their managed cloud services environment.
Patricia Walters
Founder and CEO - Creative LLCPowered by Clutch
224 Reviews
“They handle all their work with a personal touch, which encourages a continued long-term partnership. Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone.”
