About

Since 1979, the client has provided the local community with the broadest selection of power tools, hand tools, woodworking machinery, and accessories from top manufacturers. They deal with the Cordless Tools of premium brands such as Makita, DeWalt, and Milwaukee. Over the years, they have grown into a reputed business and own a 9000+ square foot headquarters in Connecticut. They approached Brainvire with a vision to succeed and grow their online store

Project Highlights

Brainvire upgraded the client’s existing instance to the Magento Enterprise version 2.3.3 and integrated it with the Informatica PIM (Product Information Management) system. This helps the client manage their massive inventory with ease. They can manage complex product content and provide a next-gen customer experience. Furthermore, the eCommerce store supports a broad range of features and functionality such as gift card redemption, social sharing, iPad support, and much more. This helps the client develop a successful omnichannel marketing strategy.

The Challenges

  • Informatics PIM Integration
    The Magento website had to be integrated with an advanced PIM solution.
  • Upgrade Magento Version
    The online store should be upgraded to the Magento Enterprise version.
  • Customized Extension Upgrade
    The customized extensions had to be upgraded to their latest version.
  • Identification of Code-Based Conflicts
    It was crucial to identify the conflicting codes so that everything is bug-free.

Tech Stack

  • Tech stack related technology logos

    Magento Enterprise

  • Tech stack related technology logos

    Informatica

Result

  • Up to 20% Boost in Conversion Rates

    The integrated PIM system can boost the website’s conversion rates significantly.

  • Superior Brand Experience

    Integration with Informatica PIM helped the client deliver a unique brand experience to their customers.

  • 25% Reduction in Return Rates

    Better handling of product data and an omnichannel experience has reduced the product returns.

  • Over 20% Increase in the Basket Size

    The Magento solution increased the number of items getting sold in a single purchase.

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