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Integration With Informatica PIM Fuels the eCommerce Business of a 5-decade-old Tools Retailer

Integration With Informatica PIM Fuels the eCommerce Business of a 5-decade-old Tools Retailer

Tech Stack

  • Informatica
    Informatica
  • Magento Enterprise
    Magento Enterprise

About Client

Since 1979, the client has provided the local community with the broadest selection of power tools, hand tools, woodworking machinery, and accessories from top manufacturers. They deal with the Cordless Tools of premium brands such as Makita, DeWalt, and Milwaukee. Over the years, they have grown into a reputed business and own a 9000+ square foot headquarters in Connecticut. They approached Brainvire with a vision to succeed and grow their online store

About Product

Brainvire upgraded the client’s existing instance to the Magento Enterprise version 2.3.3 and integrated it with the Informatica PIM (Product Information Management) system. This helps the client manage their massive inventory with ease. They can manage complex product content and provide a next-gen customer experience. Furthermore, the eCommerce store supports a broad range of features and functionality such as gift card redemption, social sharing, iPad support, and much more. This helps the client develop a successful omnichannel marketing strategy.
before

The Challenges

before-ring
Informatics PIM Integration

The Magento website had to be integrated with an advanced PIM solution.

Informatics PIM Integration
The team fetched the product information from PIM through XML feeds and completed the integration process.

Solution

The Challenges

Informatics PIM Integration
The Magento website had to be integrated with an advanced PIM solution.

The team fetched the product information from PIM through XML feeds and completed the integration process.

Informatics PIM Integration

Result

  • Up to 20% Boost in Conversion Rates
    The integrated PIM system can boost the website’s conversion rates significantly.
  • Superior Brand Experience
    Integration with Informatica PIM helped the client deliver a unique brand experience to their customers.
  • 25% Reduction in Return Rates
    Better handling of product data and an omnichannel experience has reduced the product returns.
  • Over 20% Increase in the Basket Size
    The Magento solution increased the number of items getting sold in a single purchase.

Client Testimonials

Mike Luhtanen
I would recommend Brainvire to anyone. They’re a very talented group of software engineers. They’ll tackle any challenges and take scope changes in stride. Along with their responsiveness, their team is communicative and dedicated.
Mike Luhtanen
Founder - Creative LLC
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“They handle all their work with a personal touch, which encourages a continued long-term partnership.Their deliverable are reliable thanks to vigorous QA testing. I would recommend Brainvire to anyone. ”

Mike Luhtanen
Founder, Creative LLC
5
5 months ago
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